Many people like the idea of an "olive oil lifestyle". They underestimate the hard work and the amount of capital needed to have a successful olive oil business. There is a joke in the olive-making community, stolen from the wine business, that is all too often true.
Q: "What does it take to make a small fortune in the olive oil business?"
A: "A big fortune to start with."
What is the best thing you can do to evaluate the reality of your dream of going into the olive oil business?When you look at the retail prices of some extra virgin olive oils on the shelf, it is easy to think that there is a fortune to be made easily. We strongly encourage you to create a solid business plan to evaluate the reality of what you dream about. The basics about an olive oil business plan and some sample costs are described in the chapters below: