
in this issue:
- UC Davis Awarded IOC Accreditation
- Balsamic Vinegar: Part I
- Albert Katz, A Lifetime of Passion
- Host Your Own Olive Oil Tasting Party … the Italian Way
- Profitability and the Four P's: Part II
- Harvest Season Must Haves
- January Pressing Matters
- Gigi Firenze’s Olive Oil Biscotti
a word to our readers:
2010 was a very eventful year for the olive oil industry. The newly revised USDA standards were ushered in after many years in development. The IOC awarded certification to the UC Davis Olive Oil Taste Panel, the first of its kind in the United States. And the heavy harvest resulted in record-breaking production levels. We hope we were able in some way to help grow your business, answer your questions, and introduce you to new industry happenings. We look forward to more of the same in the New Year.
Antoinette Addison, Publisher
UC Davis Awarded IOC Accreditation– by Caroline J. Beck, Editor With reports coming in that the 2010-2011 harvest year is expected to result in the largest volume of U.S.-grown olive oil yet, it was welcome news in December that the UC Davis Olive Oil Taste Panel was awarded accreditation from the IOC, making the panel the second IOC-accredited group of its kind in North America, following Canada’s CFIA lab in Quebec. It joins 47 panels around the world to support internationally-recognized standards for olive oil quality. While the UC Davis Taste Panel accreditation did not come as a surprise, it is another strong indicator that olive oil production in the U.S. is rapidly catching up to its international counterparts – both in volume and quality. Read more >> Balsamic Vinegar: Part I– by Antoinette Addison
Albert Katz, A Lifetime of Passion– as told to Caroline J. Beck
The growing popularity of the California olive oil industry has been supported by many pioneers over the past two decades. People who drove the business from a backyard endeavor to the burgeoning success it is today. There are many to thank for this journey, but one who exemplifies the passion and persistence it has taken to bring us this far is certainly Albert Katz. Read more >> Host Your Own Olive Oil Tasting Party … the Italian Way– by Carol Firenze, The Passionate Olive
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Profitability and the Four P's: Part II– by Caroline J. Beck In a recent issue of Pressing Times, we published Part I of a two-part feature on how to achieve the best profitability for your business by conducting a classic marketing review of the four “P”s – product, placement, pricing and promotion. In Part I, we reviewed product and placement issues. In Part II, we now explore pricing and promotion strategies than can positively impact your success. This segment looks at ways to effectively determine “price floors”, “price ceilings” and everything in between, including competitive positioning and the new consumer mindset about premium luxury brands like extra virgin olive oil. Read more >> Harvest Season Must Haves
January Pressing Matters
Gigi Firenze’s Olive Oil Biscotti– by Carol Firenze, The Passionate Olive
The New Year is the perfect time to try your hand at baking with olive oil. And what better way than to create healthy homemade treats like biscotti that can be enjoyed any time of day, all year long? In Italy, biscotti are savored from dawn to dusk. They are dipped in cappuccino in the morning, enjoyed as a Read more >> |