
in this issue:
- New TASC Report Identifies Unique Chemical Profiles of US Olive Oils
- Francisco Gobbee: Argentinian Olive Oil Steps on to the World Stage
- Vegetable Cake
- The Science Behind the Magic of EVOO
- How Do You Stack Up When Customers Comparison Shop?
- Expand Your Brand in 5 Simple Steps: Create Your Own Oil or Vinegar Shiners
- Treat your Winter Cold … with Olive Oil
- Affordable Extravagance
- March Pressing Matters
a word to our readers:
It doesn’t seem possible that the COOC is celebrating its 20th anniversary this week. How time flies when we’re all building an industry. We’re fortunate that this year’s press seems to have ignited the flame that will take us to the next level. Congratulations to all the pioneers who have hung in there, through the boom and bust harvests. We look forward to the next 20 years.
Antoinette Addison, Publisher
New TASC Report Identifies Unique Chemical Profiles of US Olive Oils– by Lori Zanteson A new study identifies chemical and sensory profiles unique to American produced olive oils in order to better evaluate and modify the current US Standards for Olive Oil and Olive-Pomace Oil. The research project was conducted by the UC Davis Olive Center under the direction of the California Olive Oil Council (COOC) as a part of their continuing efforts to improve the quality of olive oils produced Read more >> Francisco Gobbee: Argentinian Olive Oil Steps on to the World Stage– as told to Caroline J. Beck
Vegetable Cake
– by Sophie Le Doré Spring is in the air, and that makes me think of family picnics back home in the Haute Savoie, France. Our backpacks were always full of delicious things that were an inspiration to keep climbing higher and higher. It’s amazing how Read more >> The Science Behind the Magic of EVOO– by Lori Zanteson There’s no denying that health leads the way when it comes to extra virgin olive oil—and it tastes pretty good too. With all of the attention given to the Mediterranean diet, one can hardly turn a deaf ear to the decades of research generated by its star player. Long associated with a healthy heart, the emerging research continues to produce more promising attributes giving us more reason than ever to partake. Read more >> |
How Do You Stack Up When Customers Comparison Shop?– by Caroline J. Beck In the 20th century, specialty food producers formulated a new product, co-packed it, branded it and found willing high-end retailers – come one, come all. Sexy packaging could sell at a premium price. While supermarket chains were still stocked with mainstay brands, producers didn’t have to worry much about comparison shopping – there wasn’t much to compare. Read more >> Expand Your Brand in 5 Simple Steps: Create Your Own Oil or Vinegar Shiners– by Caroline J. Beck
Treat your Winter Cold … with Olive Oil– by Carol Firenze, The Passionate Olive
Affordable Extravagance
When the going market price for truffles is about $100/ounce, maybe shaving it on top of fresh tagliatelle might not fit everyone’s budget. But, Read more >> March Pressing Matters
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