
in this issue:
- Australia Sets Landmark Standards for Olive Oil
- Paul Miller: On Guard for Excellence in Australia
- Old-Style Processing Is A Superior Method For Olive Oil Production. It’s FICTION.
- Summer Skin Care Tips with Olive Oil
- Industry First: DIY Private Label Branding
- Smart Marketing Practices: Filling your 21st Century Toolbox
- Kosher’s Here and a Movie Premiere
- Flame-Roasted Pepper and Orzo Salad
- August Pressing Matters
a word to our readers:
We were impressed with news from Australia about their continued efforts to give notice to fraudulent producers that “dumping” inferior quality oil won’t be tolerated. While their new standard is voluntary, much like the USDA version approved last year in the U.S., Australians seem to understand that retailers can best push the issue. Kudos to the AOA. Now, what about doing the same in our own backyard?
Antoinette Addison, Publisher
Australia Sets Landmark Standards for Olive Oil– by Caroline J. Beck, Editor Standards Australia announced that they have approved a new olive oil standard that will provide better definition for olive oil grades and bolster consumer protection against mislabeling and misrepresentation of inferior-grade oils. Read more >> Industry First: DIY Private Label Branding– by Caroline J. Beck
Paul Miller: On Guard for Excellence in Australia– as told to Caroline J. Beck
Old-Style Processing Is A Superior Method For Olive Oil Production. It’s FICTION.– by Antoinette Addison Oftentimes, it is difficult to let go of old ways and embrace new ones, especially when change seems to strip something of its essence. This is surely the case with the dispute over whether olive oil made the “old-fashioned” way is superior in quality to newer, mechanized machinery. It’s FICTION. Read more >> Summer Skin Care Tips with Olive Oil– by Carol Firenze, The Passionate Olive
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Smart Marketing Practices: Filling your 21st Century Toolbox– by Caroline J. Beck This is the first in a series on smart marketing practices that every olive oil producer should include in their arsenal of sales tactics. As the domestic olive oil industry matures and importers put added pressure on pricing, it’s critical that producers and marketers use every tool in the box to set themselves apart from growing competition and, most importantly, establish long-term relationships with customers. Read more >> Kosher’s Here and a Movie Premiere
Leading the olive oil industry by offering a full line of certified Kosher products should not come as a surprise to fans of The Olive Oil Source. We recognize that it is as important to offer products that meet nutritional dietary needs as well as cultural ones. The new line is certified Kosher and Pareve and includes many different varietals, including certified organic options. Read more >> Flame-Roasted Pepper and Orzo Salad
- By The Olive Oil Source Kitchen Bell peppers are like the infamous zucchini. Plant a few, get too many? Add the extra parsley and lemon thyme that is threatening to take over your herb garden and you have a pasta dish flavored with bright, vibrant colors that is the embodiment of summer entertaining. Simple. Tasty. Crowd-pleasing. Read more >> August Pressing Matters
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