November 09, 2006
According to the October Specialty Food magazine, 56% of consumers purchase olive oil and specialty oils, the second highest specialty food category except for coffee and tea. While olive oil is popular in all age groups, the biggest consumer category is 65+. Vinegars follow the same trend. Gourmet oils are most popular in the west, least popular in the Midwest. 88% of consumers buy specialty foods at supermarkets, only 49% at specialty stores and 29% at a deli. 80% are willing to spend more money for the highest quality ingredients. for more details see the October Specialty Food magazine.