California Olive Oil News©
A Publication of The Olive Oil Source 
 
California Olive oil news - www.oliveoilsource.com

   TUESDAY  FEBRUARY  9,  2010
In this Issue:
-  GLASS MARKET ISSUES IN 2009 & 2010
-  Paso Robles Olive Festival
-  IN SEARCH OF EXCELLENCE UNDER A TREE
-  UC DAVIS OLIVE CENTER MARKS FIRST ANNIVERSARY
-  Seven Easy Steps to Turn a Good Harvest into Great
-  State of the Crop Part II

- Olive Oil Questions
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Olive Oil News Archives - search oil topics
- Online Olive Oil Encyclopedia

- Briefs

 
 

Format: California Olive Oil News is updated as news becomes available. Please look for new Articles, Briefs, and Olive Oil Questions.

 

GLASS MARKET ISSUES IN 2009 & 2010

by Caroline J. Beck - 9/30/2009

Any producer of olive oil can attest to the rapidly rising costs of packaging in the past few years. The impact of double-digit increases in material and transportation costs has been felt by artisanal suppliers as well as the biggest distributors.

Packaging is particularly important to sales of domestic olive oil because justifying value for higher-priced domestic oils is a challenge, especially in today’s economy – and image often makes the difference between strong sales and surplus inventory. Packaging is responsible for brand identity, product content description and, most importantly, protecting product quality. To date, no other form has been as effective as the glass bottle to transport extra virgin olive oil from the producer’s harvest to the consumer’s home.

In the past few years though, the glass industry witnessed an increase in raw material costs, a decrease in capacity and depressed dollar/euro evaluations. In turn, specialty bottle manufacturers passed those problems on in the form of higher prices and reduced availability.

Some California olive oil producers kept costs at bay by decreasing bottle size while maintaining price point (a strategy employed by many larger package goods manufacturers) or changing bottle specifications in order to secure capacity or reduce costs.

While the last quarter of 2009 may present some positive news in capacity, a complete turnaround in the trend of continued price increases is unlikely. Estimates now point to a flat or slight increase in 2010. Understanding why involves four key areas: currency valuations, capacity constraints, raw material expenses, and energy costs.

Improved Currency Valuations
The strength of the U.S. dollar in EU countries has moved in a positive direction since mid-2008. From a high of $1.60/1 in April 2008, the dollar/euro exchange rate has moved favorably to $1.45/1, representing a valuation increase of roughly 9%. And although the rate has bounced around during 2009, if the dollar’s “strength” continues, its primary value will most likely be to help offset increases in other areas.

One approach to avoiding roller-coaster exchange rates is to use domestic glass, but most olive oil producers want high-end specialty bottles to set their brand apart, and that means going overseas. “The exchange rate is one major factor and so is supply and demand. As much as the factories hoped to continue their price increases due to stricter available supplies, now those supplies are sitting in the warehouses without a home,” said Erica Harrop, President of Global Package in Napa, a supplier of imported glass.

“And this is not due to alternative product introduction, it’s just that no one [in the wine business] is bottling. This recession is more difficult than originally expected. What I know for sure is that all countries are as bad off as their neighbors,” added Harrop.

“The high-end olive oil business uses imported bottles. And the origin of almost all specialty glass is in Italy and France. Their industries are extremely well developed in this category.”

Production Capacity sees Strong Gains
Another positive factor is that the problems of capacity constraints appear to have dissolved. “The short answer is that capacity is there now. In fact, there is a surplus. Prices, though, are both up and down. It’s a manufacturer to manufacturer factor,” said David Schwandt, Director Sales and Marketing, of Demptos Glass in Benecia, California.

Jay Jessup, Food Sales Manager for California Glass, a Demptos’ sister company that specializes in servicing the food trade including olive oil, sees capacity concerns and long lead-times as issues of the past few years, but not for the remainder of 2009 and into 2010.

“In 2008, lead times were at their zenith. In order to ensure supply, buyers had to make decisions 6-7 months out. That’s now shrunk to 1 month,” said Jessup. “Of course, there are always exceptions, dependent on glass style, color and manufacturer, but in general there is excess capacity.

“While pricing has not come down to reflect that yet, if bottle production stays on the same course, we may see prices soften a bit,” added Jessup.

Additionally, Jessup mentioned that improved quality standards in countries like Taiwan and Korea have opened up greater sourcing options. And while China has not yet achieved the same QC consistency, it is not far behind.

But Harrop warns about sourcing the lowest cost product. “Stock is not difficult to find, but lower end products are being more readily made. Since prices are depressed I would be careful about low end products at low end pricing. The quality may reach the least common denominator as well. Beware of new entrants into the glass supply market who know little about glass making and may get hold of poor quality glass to sell at those very low prices,” said Harrop.

Falling Crude Oil Prices Benefit Olive Oil Producers
One of the biggest costs in packaging is the cost of energy. It is a factor in production, but more importantly in transportation. Fuel surcharges and transport costs throughout the entire production chain have a huge impact on the bottom line profit for any olive oil producer.

With the recent drop in crude oil prices, some of those expenses have seen reductions – especially for buyers sourcing imported bottles over domestic ones.

Raw Material Costs Soar
The raw materials involved in the creation of glass bottles include sand (silica), soda or pot ash, limestone and cullet (recycled glass). Glass producers in every country around the globe are witnessing sharp price hikes in these basic industrial costs.

“The cost of raw materials is still very high and expected to be so for the foreseeable future. This year, for the first time ever, sand and soda ash increased dramatically. And while glass producers made major adjustments in the past few years to keep pace with the true costs, it is not over,” said Harrop.

Prices Still Expected to Move Forward
At some point, logic would say the industry should be ready for some relief in the price hikes of the past few years. “It contradicts everything we’ve learned to rely on; capacity has opened up, energy prices have dropped and the dollar has strengthened, but prices continue to rise,” said Jessup. “There could very well be another price increase in the fourth quarter. And it is all based on the soaring costs of raw materials,” he added.

Harrop too expects glass prices to increase, but she sees the favorable exchange rate as a real bonus for imported glass buyers. “This year, the exchange rate has come way down which makes it much more attractive to source imported bottles. The capacity is there and fuel surcharges will not be as steep,” said Harrop.

The Outlook
Like the wine industry, glass bottle packaging remains the material of choice among domestic olive oil producers.

Average packaging costs for the larger wine market represents roughly 4% of the final retail cost. But, for most small-midsize olive oil producers, that percentage can range upwards of 10-20%. The difference is due in part to specialty bottle premiums and lower volume factors. For the remainder of 2009 and into 2010, while availability can be considered a problem of the past, raw material costs can be expected to continue to rise and have an increasingly important part of the overall manufacturing expense.

Excess capacity may eventually lead to a buyer’s market and improve pricing negotiation, but the smartest approach for any domestic olive oil producer today is to work with your distributor, discuss sourcing options and stay alert for changes in the core factors that make up bottle pricing.

Paso Robles Olive Festival

by Nancy Ash - 9/2/2009

Event Review

A celebration of all things olive welcomed visitors to Central California’s Paso Robles on Saturday, August 22nd for the Sixth Annual Olive Festival. On a rare, cool summer’s day, Downtown City Park was filled with the hungry, thirsty and just plain curious who tasted and shopped their way through over 125 booths, most representing locally-made food and crafts.

In a day filled with activities, including recipe and cooking competitions, music, dancers, the Kid’s Zone, and an olive oil tasting seminar taught by this writer, the festival provided entertainment for the entire family. And with many of the downtown businesses offering discounts at their stores, the entire city of Paso Robles seemed vibrant with the festival spirit.

Most of the 36 oil and olive booths featured the efforts of local growers from San Luis Obispo County. Both the California Olive Oil Council and The Olive Center of UC Davis were festival sponsors and distributed flyers with information for both producers and consumers. Four nurseries, including Sierra Gold and Novavine, were on hand to answer questions about growing practices and olive varietals. Table olives, flavored oils, vinegar (some produced from local wines), and olive-themed crafts were also available; among my favorites were the hand-carved olive wood plaques and utensils made by Nick Canigiula of Tuscali Olive Oil.

The busiest spot was retailer We Olive’s booth which offered free samples of olive oil ice cream with an optional topping of balsamic vinegar. Though this may not be your usual dessert, it was cool and refreshing, and devoured by young and old alike. We Olive, a festival sponsor, also hosted cookbook author Fran Gage, who signed copies of her recently released book, The New American Olive Oil, for attendees.

In addition to olives and oil, festival goers enjoyed foods from a handful of vendors, including crispy taquitoes sold to raise funds for the local Cinco de Mayo Scholarship Committee. Nearby restaurants and cafés provided plenty of additional dining options, and I can highly recommend both Panolivo and Artisan where I enjoyed breakfast and dinner respectively.

The area surrounding Paso Robles is well-known by wine connoisseurs who were not disappointed with the festival’s viniferous offerings. For a fee of $15, which included a commemorative wine glass, you could select tastings from 16 local purveyors, including the award-winning Eberle and Peachy Canyon Wineries.

Saturday’s festival was preceded by a Friday evening Social Mixer at the Paso Robles Inn attended by many of the Festival’s sponsors and vendors. Featuring local wines and appetizers prepared by the Inn’s chef (I especially enjoyed the endive filled with Hook’s Paradise blue cheese and candied walnuts, drizzled with fig balsamic vinegar), the highlight of the evening was the presentation of awards from the festival’s First Annual Olive Oil Competition as follows:

Spanish-Style Olive Oil

  • 1st Place Olio Nuevo
  • 2nd Place Carriage Vineyards
  • 3rd Place Joelle

    Italian-Style Olive Oil

  • 1st Place Lucero
  • 2nd Place Laraneta Vineyards
  • 3rd Place Hidden Hills

    Mission-Style Olive Oil

  • 1st Place Olio Nuevo
  • 2nd Place Lucero
  • 3rd Place Carriage Vineyards

    Flavored Olive Oil

  • 1st Place Lucero
  • 2nd Place Pasolivo
  • 3rd Place Pasolivo

    Upon winning his third honor that evening, it was commented that producer Dewey Lucero was beginning to resemble Michael Phelps with all of those medals hanging around his neck!

    It is a testament to the growth in this region’s olive oil industry that each year’s festival is bigger and more successful than the previous year’s. Many thanks are owed to the hard-working volunteers and generous sponsors of the festival, and especially to this year’s Main Sponsor, olive oil producer Olea Farms. To join in the festivities next summer, be sure to mark your calendars with the date of the Seventh Annual Paso Robles Olive Festival which will be held on August 21st, 2010.

    IN SEARCH OF EXCELLENCE UNDER A TREE

    by Caroline J. Beck - 5/16/2009

    While the U.S. olive oil industry awaits final publication of the new USDA olive oil standards, industry groups like the California Olive Oil Council have adopted quality profiles such as those measurements originally created by the International Olive Oil Council. There is widespread support for these established standards and an even bigger backing for policing them. But Professor Claudio Peri of the University of Milan and Academy of Georgofili in Italy suggests that there could be another way to view the definition of excellence in extra virgin olive oil.

    Peri, who founded the non-profit association TRE-E in 2004, believes that the search for true excellence in olive oil should go well beyond focusing on what isn’t there - the absence of defects and limits of acidity levels in a lab analysis – and focus on what should be. Peri believes that excellence in olive oil should be determined at every step in the entire process from the field to the table.

    Peri and TRE-E (Italian for three “E”s and pronounced tray-aye) are hosting a gathering following the Beyond Extra Virgin conference being held June 21-23 at University of California, Davis. The group is hoping to introduce California producers to their program and find new charter associate members who will help formulate TRE-E’s role in California olive oil production.

    “The concept behind’s TRE-E’s program is to engage producers that are willing to commit to excellence and real-time traceability in every step of the process,” said Alexandra Devarenne, TRE-E’s coordinator in California. “The benefit is that being awarded TRE-E’s guarantee will go well beyond any year-to-year standard certification and position TRE-E producers at the highest level of their industry,” she added.

    “While the program is a work-in-progress, we have already established participation in Italy, Spain and Greece. The goal will be to provide consumers with an assurance that the extra virgin olive oil that meets TRE-E’s requirements will be the best available,” Devarenne said.

    From lab analysis standards that exceed current international guidelines to monitoring growing standards, milling, and transport, TRE-E’s participants will be held to accountability in every step of the production and marketing process.

    TRE-E has even initiated a restaurant tasting program titled “Olive to live” that will seek to teach consumers about the incredible diversity of olive oil flavors and quality with a tightly-controlled storage and serving system on-site.

    If you are interested in learning more about TRE-E, or joining them at the Beyond Extra Virgin conference, you can contact TRE-E’s representative, Alexandra Devarenne at adevarenne@yahoo.com.

  • UC DAVIS OLIVE CENTER MARKS FIRST ANNIVERSARY

    by Caroline J. Beck - 3/7/2009

    For California producers of olive oil and table olives, the launch of the UC Davis Olive Center in January 2008 represented a milestone in the industry’s growth.

    What makes the UCD Olive Center such a powerful concept is that now, in one place, a collective of the most important issues facing the industry can be tackled in a centralized way. “What UC Davis has done for grapes and the wine industry, the Olive Center is trying to do for olives and olive oil,” said Dan Flynn, Executive Director of the UCD Olive Center.

    Brady Whitlow, President of Corto Olive describes it as a very symbiotic relationship. “We provide a real-world reason to make advances in olive oil research and they provide us with a reliable, independent source of information and expertise,” said Whitlow. “We’re looking to the UC Davis Olive Center to be a world-class lab and resource for our emerging industry,” he added.

    To further their initiatives, the UCDOC assembled an accomplished group of academia and industry advisors to lead a variety of educational and research activities. And through extensive outreach, they are partnering with organizations like the California Olive Oil Council and the California Ripe Olive Coalition, as well as industry leaders like the Robert Mondavi Institute, the California Olive Ranch and Nurstech. “The whole concept is very cohesive. This is the first time that table olive and olive oil producers have been brought together and backed by the technology and resources that UC Davis has to offer,” said Felix Musco, President of the Musco Family Olive Company. “It’s a great benefit for the California grower.”

    Since the launch, UCDOC’s focus has proved to be a cornerstone for a wealth of activities, all designed to support the industry’s growing success. "The UC Davis Olive Center has quickly emerged as the academic authority on table olives and olive oil in North America," said Flynn.

    But, according to Flynn, the first year was all about laying the groundwork for future activities. Since its inception, the UCD Olive Center delivered in full measure on its three primary objectives: promoting the value of California-grown olives and olive oil; engaging in research initiatives that provide meaningful and actionable industry information; and doing it all well within budget – a fiscal challenge for any endeavor in 2008, let alone one tied to limited educational funds.

    With support from industry contributions, income from sales of UC Davis-branded olive oil, and volunteer involvement, the Center’s activities have resulted in both a surplus of operating funds and an olive oil inventory to sustain the coming year’s budget.

    In the area of research, two completed studies are expected to be released by mid-2009: a comparative study on the sensory attributes of imported and California-grown black olives; and a survey of super-high-density olive production.

    “We’re anxiously awaiting the results of the table olive study,” said Musco. “The research is solid and the results will be based on very objective measurements between California-packed and foreign-packed product. We believe it will quantify the quality differences between the two,” he added.

    According to Flynn, the agenda for 2009 is even more ambitious.

    “We are really pleased with our first year’s results, but 2009 will be an even busier year for our faculty and researchers," said Flynn. The coming year is marked by further research on subjects ranging from organic orchard management and olive fly control to olive oil processing and sensory profiles. To support their initiatives in education, UCDOC plans to sponsor a series of courses and discussions designed to provide current information on industry issues.

    They are also launching an Internship Program for students and volunteers in hope that their efforts will generate enthusiasm among the next generation of the California olive producers. Finally, one of the biggest events for 2009 will be a three-day international conference, “Beyond Extra Virgin” to be held June 21-23, sponsored in cooperation with the Culinary Institute of America. “As a sponsor, we see it as a great opportunity to gather experts in the olive oil community and culinary professionals to build on each other’s experience and knowledge,” said Corto Olive’s Whitlow. “It’s all about furthering our collective efforts to promote California as a world-class olive oil-producing region,” he added.

    Clearly, Executive Director Flynn and the UC Davis Olive Center have set the bar fairly high for the next few years, but for a one-year-old, they have made an impressive start to providing the industry with a very strong U.S.-based education and research resource.

    If you are interested in learning more about the UC Davis Olive Center and their upcoming activities, visit www.olivecenter.ucdavis.edu.

    Seven Easy Steps to Turn a Good Harvest into Great

    by Caroline J. Beck - 10/10/2008

    We’ve been reporting throughout the growing season about prospects for the harvest this year. While a new crop is almost upon us, some of the most important work is yet to be done. Remembering a few key steps during harvest time will help ensure a great result.

    1. TAKE AN INVENTORY

    By mid-October (earlier if you are south of Santa Barbara County), it is time to walk the orchard. Depending on your desired taste profile, a visual inventory is usually your best guide to determine the harvest schedule. Keep in mind that you can easily have a 2-3 week ripeness cushion without affecting the flavor outcome. Just be mindful of getting the fruit off the trees before any expected hard freeze.

    2. SCHEDULE THE MILL

    Next, if you aren’t planning to process the olives yourself, call your miller. Be prepared to tell them when you expect to harvest and how much. Olive presses and mills are not usually run like 9-5 operations. Booking a reservation well ahead ensures that you will have a slot that fits your schedule and the miller’s. If you plan to participate in a “community press” day, make sure to contact your local organization for details.

    3. LINE UP HARVEST HELP

    Now that you have a milling appointment, arrange for help if you intend to hand-harvest. Booking a crew during the season can be difficult, if not planned in advance. If you don’t have ready access to a large group of friends, your miller or other local growers may be good sources for information on crews.

    4. CHECK YOUR SUPPLIES

    Double-check that your equipment is in order. Line up enough harvest baskets, ladders, gloves and picking bins. If you are following organic practices, make sure bins are cleaned and ready according to requirements. And don’t forget to have oil storage containers on hand for milling day, or arrange to purchase them from your miller.

    5. LAST MINUTE ORCHARD ISSUES

    Two weeks before harvest, revisit the orchard. Check for two things: evidence of olive fly and fruit hydration. If you have any fly infestation, assess the volume and alert your miller. A small percentage is generally acceptable, but don’t assume it without checking. Secondly, don’t over-water just before harvest. There are two good reasons: cost and quality. Economically-speaking, water-ladened fruit is heavier and will increase your milling bill. Quality-wise, the less water the mill has to process out, the better. While you don’t want the fruit to become shriveled and desiccated, be judicious with over-plumping just before the harvest.

    6. TIMING IS EVERYTHING

    Harvest time is finally here. Most importantly, enjoy the process. But while you are basking in the fruits of your labor, remember two key things. Don’t spend too much time or energy on the occasional twig or leaf that finds its way into the harvest bin. If you are paying for the services of a quality mill, the washing and cleaning equipment they employ will generally take care of small amounts of debris. Don’t let harvested fruit sit around too long. Whether the olives are collected into tarps, nets or picking bins, the fruit will start to ferment almost immediately. Most importantly, time your harvest with your milling appointment. The best olive oil is the result of immediate processing. From tree to oil within 24-hours is a sound rule of thumb to remember.

    7. GET READY FOR THE NEXT HARVEST

    Once the oil is in storage, it’s time to put the orchard to bed for the winter. Perform a yearly visual assessment of the orchard’s health. Remove any fruit left behind by the harvest. If on the ground, olives can become the perfect over-wintering home for fruit flies. Inspect for olive knot, olive leaf spot, and root rot among other orchard problems. Make a plan for any pruning needed before the next spring. There may be steps you can take now to make next year’s crop even better.

    Caroline J. Beck is a food and wine writer and a columnist for the Santa Ynez Valley Journal. She divides her time between California and the shores of Lake Huron in Michigan. She began her career in strategic marketing for companies such as Apple Computer and Microsoft and went on to head up entrepreneurial adventures in the entertainment business for Sony. Her most recent past life included an olive ranch and a thriving business in olive oil and specialty foods. She can be reached at carolinejbeck@hotmail.com.



    State of the Crop Part II

    by Caroline J. Beck - 8/7/2008

    Part II: Mid-season Estimates

    As the 2008 growing season moves past “fruit set” stage, a mid-year review with California olive growers and industry experts reveals unusual weather events will only marginally impact total production this year. The late April cold snap, an unseasonably early heat wave in May and strong winds in many areas were consistent topics of conversation among growers. And while devastating fires of North Central California dominated the news media for many weeks, their effect on the State’s olive crop was contained to a relatively narrow area.

    On the heels of these conditions, earlier reports of a bumper crop are now tempered. Current industry projections point to a healthy year, but not an extraordinary one. California Olive Oil Council Executive Director, Patty Darragh maintained their projection of 750,000 gallons, while acknowledging it is probably not going to be a banner year. “From what I’ve heard, things are still on target for our projections, but there is a concern about Butte County because of the fires,” said Darragh. “Statewide, the number of young trees just coming into maturity and their heavier bearing years should balance things out.”

    A conversation with Alan Greene, Vice President Business Development for California Olive Ranch, mirrored Darragh’s assessment. As the largest grower in California dedicated to the production of olive oil, the 700-acre ranch of over 300,000 trees is farmed in a “super high density” pattern. Greene acknowledged that weather events were a factor this year, but not significantly. “The April freeze and hot winds during bloom took their toll, more so for the later-blooming Arbequina than Arbosana or Koroneiki, but I think we will come in better than 80% of potential,” reported Greene. “Our volume pretty much doubles ever year as a factor of new plantings and existing orchards maturing into production. From what we’ve heard, traditional olive varieties got tagged more so than Super High Density. The effects of the weather seem to be variety-specific,” explained Greene.

    Adin Hester, President of the California Olive Growers Council, reports that his organization is estimating a production volume of some 65,000 tons for table olives. The same three weather-related issues were cause for a reduction in crop size. “In the spring, a late frost caused some damage to the buds. In late April at the time of full bloom, four days of hot weather with temperatures rising to over 100 degrees undoubtedly caused the heaviest damage,” Hester reported. “Growers who had a strong, healthy spring bloom and were looking forward to a good crop, suddenly went from good to marginal. There is no question that the heat heavily damaged and reduced the potential ’08 crop, as high temperatures cooked the pollen,” he said.

    In the areas hardest hit by the June fires, two growers we spoke to really felt the heat. Lewis Johnson, of Butte View Olive Oil Company, reported some loss of trees to fire and damage to fruit set, but concluded things could have been worse. “It’s hard to tell if the heavy smoke has had an effect or not. We had almost a full month of no sunlight. While we only lost about 40 trees in one block, neighboring orchards were hit pretty hard,” said Johnson. Additionally, Johnson had his share of the effects of other weather conditions. “Some blocks were damaged with cold weather and hot North winds really hammered the rest of it, but this is a light-bearing year”, Johnson reported. In the adjacent Yuba County, Steve Dambeck of Apollo Olive Oil reported little evidence that the fires had any direct impact on the upcoming production. “Bloom was extremely profuse this year. While it’s still a little hard to tell, the set looks to be medium. There was a huge amount of smoke. It’s hard to judge the effect when this kind of unusual event occurs,” said Dambeck.

    Charles Crohare of Olivina in Livermore reported that his good fortune this year has been tied to the location of his 70-acre orchard. “Luckily, we were free of both the frost and the fire. We are not at the base of the valley, up at an elevation not affected as much by the temperature swings,” said Crohare. “We are optimistically projecting a 10% reduction from last year, but this is our light bearing year, so it is to be expected,” he said.

    Yvonne Hall of Terra Savia in Mendocino county points to early frost as a bigger fear in their operations. Their nursery in Hopland was hard hit by the cold snap. Because they also offer oil milling services, Terra Savia is getting ad hoc reports from their own customers that it may be a lighter year. “This year’s huge blooms can be deceiving. Until you get the stuff in the bins, you can’t really judge. We service growers in the Anderson valley that worry every year about frost before harvest, not usually frost before fruit set,” said Hall.

    Further down the coast, Joshua Yaguda of Pasolivo in Paso Robles, reported the most optimistic outlook. “For whatever reason, we seem to be on an alternate cycle from most folks we’ve talked to. This year, we expect a real bumper crop and although we experienced serious winds during late bloom, we already had fruit set that has held on,” said Yaguda.

    “Partly because of very heavy pruning last year, the trees have a lot of energy and seem to be excited to be back in business,” Yaguda reported. He also remarked on a new bee keeping program at the farm that may be a factor. “Last year, we invited a local bee keeping company to set up in the orchard. The increased pollination activity may be one of the reasons we’re seeing such a heavy fruit set. It’s hard to quantify because we are coming back from heavy trimming, but we’re optimistic that it played a positive role,” explained Yaguda.

    A smaller producer in the same Paso Robles area, Hank Anderson, of Valhalla Olive Orchard, shared Yaguda’s optimistic outlook. He expects their Arbequina variety to bear very heavy this year, but reported that the hotter temperatures in early spring required diligent watering to move from heavy bloom to solid fruit set.

    In the Santa Ynez valley, Gus Sousoures of Olive Hill Farm produces olive oil made exclusively with Lucca olives. Sousoures reported that while he agrees with the impact of weather-related factors, his choice to plant the Lucca varietal has as much to do with the consistent volume he experiences as anything. “Although we had similar conditions: early frost, short hot spell in late bloom, Lucca tends to be a more consistent producer. It doesn’t bear heavy and light. And while this year’s fruit set is less than we expected because of the heavy bloom, all in all, it looks good,” said Sousoures.

    The mid-year report provides further evidence that making projections in this business is never a sure thing. But Lewis Johnson of Butte View Olive Oil Company probably said it best. “You get what Mother Nature gives you. And go from there, said Johnson.

       

    Briefs:


    Wanted: Home Curers 1/10/2010

    Join the festivities of the Sonoma Olive Festival by sharing your home curing talents and treasures. Contact Don Landis!

    THE OLIVE OIL SOURCE EXPANDS SITE 8/24/2009

    By Caroline J. Beck

    On August 24, industry website leader The Olive Oil Source will introduce a new on-line store, www.oliveoilsource-store.com, as the first phase of a full website renovation due to be completed by the end of 2009.

    “Since purchasing The Olive Oil Source a year and a half ago, we realized how important it was to provide better ways for our audience to get at the massive amount of information that had been compiled by the website’s originators. No other site contains as exhaustive a range of industry knowledge and educational reference information on the subject. We wanted to take it to the next level and make it even easier to use,” said Antoinette Addison, VP Business Operations for The Olive Oil Source.

    “Creating an expanded on-line store -- something completely customer friendly -- was first and foremost our goal, and the technology exists now to do just that,” added Addison.

    To support burgeoning interest in olive oil production in California, www.oliveoilsource.com was born in the 1990’s. The homegrown site was nurtured into a compendium of information about olive growing and oil production over the years by John and Lisa Deane. It was the first site of its kind to cater to the growing olive oil industry in the United States.

    Recognizing an outstanding business opportunity, olive oil producers Shawn Addison and his wife and partner, Antoinette, purchased the business in 2008. They hoped to expand the site with a wider breadth of products, offer a more streamlined purchase experience and make the growing library of information easy to navigate.

    It has been a challenge to keep up with the rapidly expanding industry. “The scale and scope of the project was daunting,” said Antoinette Addison. “We relied on the very best professionals to help redesign the website’s architecture. Project leader Mary Dautricourt, and her husband, Jean-Pierre, who handled the programming, were absolutely fabulous. Michaela Kalff and Laurel Segel of KS Creative supplied the new look and overall design.”

    While the Addisons have a vision for the full website to be the primary olive oil industry source of information and support, it won’t happen all at once. The first phase of the re-branded store, launching on August 24, focuses on the needs of professional customers in the olive oil business. Later phases will include improvements to the library of industry research with ongoing contributions from industry experts, and retail products geared to the home enthusiast.

    The new website, www.oliveoilsource-store.com offers support products for every aspect of the production process through to the retail shelf, or “EVERYTHING but the OLIVE”, as the company’s new positioning statement declares.

    Bulk quantities for new lines of gourmet extra virgin olive oils, widely-popular flavored and wine vinegars, milling and testing equipment, and bottling and labeling devices are all available for purchase on-line. Containers and accessories for small to medium-sized growers will all be found on the site. A new offering, five Tasting Bar Kits, supports retail marketing visibility in a unique and educational way. The site hopes to continue to expand offerings based on customer interest and feedback.

    “Much of what we have changed about the site and the store has come directly from our customers. More and more people wanted to manage the purchase process purely on-line and avoid the handling fee that direct sales phone support requires. We see it as our responsibility to make it easy to do just that,” said Addison. To acknowledge the support they have received from customers over the years and to celebrate the introduction of the new on-line store, The Olive Oil Source will be offering discounts during the first few weeks of the site’s launch.

    “This project is huge and has been very challenging, but the development team has made it a pleasure. We can’t wait to unveil it to our customers. We are appreciative of all the support and believe they deserve the best experience we can create,” said Addison. “Our hope is that we have done just that.” California Olive Ranch News 5/6/2009

    California Olive Ranch, North America's largest producer of extra virgin olive oil, has launched two new blogs and an electronic newsletter intended for chefs and consumers.

    The chef blog -- http://chefs.californiaoliveranch.com/ -- features olive oil recipes from chefs, information about tasting extra virgin olive oil, the standards governing extra virgin olive oil, and upcoming events. San Diego Chef Trey Foshee of Georges at the Cove was the first chef whose recipes were posted. Chefs and anyone else interested in extra virgin olive oil can sign up at http://chefs.californiaoliveranch.com/category/welcome/.

    The consumer blog -- http://consumers.californiaoliveranch.com/ -- offers tips for using extra virgin olive oil, recipes, and information about buying olive oil and the various grades available on the market. Home cooks, curious consumers, and all those passionate about olive oil can sign up at http://consumers.californiaoliveranch.com/category/welcome/.

    The monthly eNewsletter, "In Season," features tips and recipes from chefs and seasonal recipes incorporating California's agricultural harvest and extra virgin olive oil. Those interested in receiving the eNewsletter can sign up at www.californiaoliveranch.com.

    OLIVE FRUIT FLY UPDATE 2/24/2009

    A new and updated report on the olive fruit fly was issued in February 2009 by the University of California Agricultural and Natural Resources, Statewide Integrated Pest Management Program.

    The guideline provides the latest information from UC IPM on management techniques for controlling the olive fruit fly, including impact, identification, detection and management.

    The publication can be found in PDF format at http://www.ipm.ucdavis.edu/PMG/PESTNOTES/pn74112.html

    FIRST EVER COOC OLIVE OIL COMPETITION! 1/26/2009

    The COOC is delighted to announce the first ever COOC olive oil competition. This is an exciting opportunity! Winners will be announced at the annual member recognition dinner at The Lodge at Sonoma on Saturday evening, February 28, 2009. The competition will include extra virgin and flavored oils. The judges will be selected from COOC Taste Panel members. This talented team has over 140 years of experience tasting oils for COOC certification as well as domestic and international judging venues. Please contact the COOC for more information and entry forms.Governor Signs Senate Bill 634 10/2/2008

    Olive Oil Definitions and Labeling Requirements Enacted into Law
    On September 30, 2008, Governor Arnold Schwarzenegger signed into law Senate Bill (SB) 634 to provide stronger support to domestic olive oil producers nationwide by giving further clarification and quality control over olive oil sold in the United States. In sum, the bill tightens current law regarding the definition of olive oil, including flavored oils, and creates five olive oil grades for labeling and marketing that conform with international standards.
    The bill, which included amendment 2824, was sponsored by Senator Pat Wiggins (D - Santa Rosa) and supported by Assembly member Tom Berryhill (R 25th District). According to Senator Wiggins, "Olive oil is a rapidly growing industry in California, with volume projected to increase by 1000 percent in the next five years. California also produces 99.9% of the olive oil grown in the U.S., but state law does not define olive oil grades, and as a result the grades commonly seen on olive oil bottles - such as extra virgin - don't need to meet any standards," Wiggins said.
    At a time when olive oil production and consumption in the United States has hit an all-time high, the new law finally gives regulatory weight to how olive oil is labeled and marketed and substance to quality control issues that have plagued the industry involving lower-grade oils fraudulently marketed as extra virgin.
    "I was pleased to work with the olive oil industry to pass AB 2824 alongside SB 634 (Wiggins-D). Both bills will facilitate continued growth in California's vital olive oil industry," added Assembly member Berryhill.
    Alan Greene, President of the Board of the California Olive Oil Council, was enthusiastic about the passage of the bill and what it will mean to the future of the olive oil industry. "The COOC and its members are delighted that Governor Schwarzenegger has signed this bill. It is a strong sign of support for California-grown products and is a positive step for customers that will clean up labeling issues that exist in the marketplace," said Greene.
    "We are extremely grateful to Senator Pat Wiggins for taking on this issue and gaining strong bipartisan support in both houses. The technical help provided by Dan Flynn and the UC Davis Olive Center was invaluable as well. The passage of this bill will help the California olive oil grower compete on a national and world stage," Greene added.
    The new law redefines olive oil to include only oil that is obtained solely from the fruit of the olive tree, without the use of solvents or re-esterification processes and excludes any mixture with oils derived of other kinds. It provides classifications for grades of olive oil including three categories of virgin olive oil: extra virgin olive oil, virgin olive oil, and ordinary virgin olive oil; as well as definitions for olive oil, refined olive oil, and olive-pomace oils.
    The virgin olive oil definitions are classified by measurements of free acidity (expressed as oleic acid), peroxide levels, and sensory standards as determined by tasting panels certified by the International Olive Council. Many in the industry consider this landmark legislation key to the future success of olive oil growers and marketers in the U.S.
    The next critical step in the quality control process will be in the hands of the USDA, which is currently developing a program to test olive oil for adulteration and set up an independent taste panel, which might be the only way to distinguish refined olive oil from extra virgin.
    Full text of the bill and amendment can be found at http://leginfo.ca.gov/pub/07-08/bill/asm/ab_2801-2850/ab_2824_bill_20080903_enrolled.pdf.

    Caroline J. Beck is a food and wine writer and a columnist for the Santa Ynez Valley Journal. She divides her time between California and the shores of Lake Huron in Michigan. She began her career in strategic marketing for companies such as Apple Computer and Microsoft and went on to head up entrepreneurial adventures in the entertainment business for Sony. Her most recent past life included an olive ranch and a thriving business in olive oil and specialty foods. She can be reached at carolinejbeck@hotmail.com.


    Further clarifications can be found at http://www.oliveoilsource.com/scripts/dictionary.asp?p_do=item&p_id=648.



    Great News on the Senate Bill 634 8/7/2008

    Dear EVOO and COOC supporter,

    The Senate passed the Senate Bill 634 35-0 on August 5, 2008. We now need to demonstrate broad based support for the bill to the Governor. Dan Flynn has helped draft the letter below that we are asking that you FAX to Senator Wiggins office ASAP and she will deliver directly to Governor Schwarzenegger’s office.

    1 – Click on the link below, copy and paste the letter to your business or personal letterhead.

    2 – Please add some personal viewpoint.

    3 – FAX to Senator Wiggins office at 916-323-6958 – If you use a cover page put SB 634 support letter in the subject line.

    It is important to do this As Soon As Possible.

    The Governor has 12 days to act on the bill upon receipt. There may be a few more days to allow for proofreading of the language by the various departments.

    Thank you in advance for your prompt action.

    Please feel free to past this information and request for action on to your EVOO friends and supporters.

    Link to Letter

    The USDA is now soliciting comments 6/3/2008

    The COOC is pleased to announce that the USDA is now soliciting comments for the petition that the COOC filed in August, 2004 for revisions to the USDA standards for grades of olive oil. The PROPOSED UNITED STATES STANDARDS FOR GRADES OF OLIVE OIL AND OLIVE-POMACE OIL is now posted for comment at the USDA website at the Federal Register. The period for comment ends August 1, 2008. The COOC supports this proposal and encourages members to make comment.

    The proposal reflects current industry standards commonly accepted in the United States and abroad. This proposal will make the United States standards consistent with the IOC.

    The USDA Agricultural Marketing Service published an initial notice in the November 8, 2004 Federal Register providing a comment period to determine the level of interest in this revision. Thirty comments were received and they are available to view at http://www.ams.usda.gov/processedinspection

    Link to Docket
    Link to Press Release

    UC Davis Introduces Olive Oil Line 3/31/2008

    Olives from 1,500 trees on the UC Davis campus have produced over 800 gallons of olive oil this winter. The sale of the oil in the campus bookstore is contributing to the UC Davis Olive Center, founded in January to promote research on olives and olive oil. The oil comes in several varieties and is paired with a cabernet sauvignon vinegar.

    UC Davis Olive Oil




    NAOOA Seal Licensing Agreement 3/24/2008

    The North American Olive Oil Association (NAOOA)launched a quality control program that will allow members to put the organization’s seal on their product labels, websites and business communications. NAOOA members are primarily importers of olive oil into the US. Quality control will be maintained by random checks of member's oil by labs certified by the International Olive Oil Council.

    Olive Oil Questions:



    10/16/2008 - Sophie Asks: When will SB 634 take effect and will this bill affect olive oils nationally or just in California?

    David Miller (from Senator Wiggins' office) Answers: "The answer to the first question is January 1, 2009.

    The answer to the second one is a little longer: Senator Wiggins hopes that lawmakers in other states may follow suit with similarly pro- industry, pro-consumer legislation of their own, and that enactment of the California standards may help prompt action at the federal level.

    Of course, olive oil producers are not obligated to abide by the new California law in other states. But just as producers in our state had pushed the quality envelope in advance of the Senator's legislation, producers in other states may simply decide to conform with California's new law in their U.S. sales instead of developing different systems of labeling for their olive oils."

    Note from the OOS: this specifically means that all U.S. and foreign producers will be obligated to abide by the new law when selling in California, but at this point, neither California nor other U.S. or foreign producers have to follow the new California standards when selling outside California.



    7/6/2008 - A reader: Can my 3 week old grandaughter use olive oil on dry skin and face?

    Dr. Deane: While Olive oil has been used on dry skin for millennia and allergy to olive oil is extremely rare, the face is very sensitive skin. You may want to consult your pediatrician to make sure you are really treating just dry skin and not some other problem.


    2/8/2008 - Mary Asks: Just wondering if the olive oil my mother used in the 30s and 40s was the original "virgin" olive oil -- when did the use of machinery/processess begin which made the oil "non-virgin"????

    Olive Oil News responds: Your premise has a romantic nostalgia but is faulty. Most of the olive oil made throughout history would nowadays be considered non-virgin. Olive oil was a valuable source of calories and not a fancy condiment. People didn't really care much how it tasted. The olives were often collected off the ground after they had partially fermented. There were no insecticides so olive grubs were the norm. The olives were heaped in piles on the dirt where they continued to decay. They were then ground in a circular trough with a hard to clean stone wheel at ground level in close proximity with a hard-working donkey going in circles. Before it could be pressed the paste was spread on mats made from grass or reeds which could not really be cleaned from day to day or even season to season. Boiling water was often poured on the paste to get more oil out. The resulting unfiltered oil from the lever or screw press was kept in pottery storage jars with loose fitting lids in a hot climate. In the few places where oil is still made "the old fashioned way" it tastes pretty disgusting. Read Olives: The Life and Lore of a Noble Fruitby Mort Rosenblum for some great stories about tasting olive oil in Northern Africa. In Imperia, Italy there is a great museum devoted to olives and olive oil, called Museo dell' Olivo. which show the old but unsanitary ways olive oil was made.

    Starting about 100 years ago with the introduction of hydraulic presses and then centrifugal extraction units and clarifiers the oil started improving. Steel containers kept out air during storage and glass and tin containers kept the oil from oxidizing during transport to the consumer. Virgin olive oil was more a reality. Bad tasting Olive oil made the old fashioned way from less developed countries was collected, sent to processing facilities in Europe and treated with steam and solvents to make refined olive oil. It wasn't virgin but it was at least palatable.

    Today the olives often go straight from the tree to the processing plant in the same day. The oil is made in scrupulously cleaned stainless steel machines with careful control of temperature and oxidation. Stringent laws regulate every kind of food processing plant. It is no accident that today far more olives are turned into virgin olive oil than at any time in the past as virgin and extra virgin olive oil commands a much higher price and profit.



    12/14/2007 - milan: Why do olives need to be cured especially in the awful salt. Can they be preserved in another way?

    Olive Oil News responds: Curing removes bitter components that otherwise make an olive inedible. Curing can be done with water, lye or salt.

    But once the olive is cured it must be preserved or it can develop dangerous bacteria such as botulism.

    Drying, salting and vinegar are the basic ways foods have been preserved from spoiling for thousands of years. Freezing and irradiation are two newer but less used ways food can be preserved.



    12/3/2007 - N : For many years now I have used olive oil. I bake with it and fry with it. I use it to fry my donuts. I use it in my deep fryer. But someone told my husband that using it in your deep fryer is poisonous, which I had a hard time believing but it kept bugging me so I finally took the time to look it up so I could be convinced I was right. Thank Goodness. By the way many people commented on the good taste of the fries. When the oil gets dirty I just throw it away and add new. ( I buy Kirkland Signature at Costco) Do you know if it is processed properly and those kinds of things?

    Olive Oil News responds: I'm glad you did not fall for the urban myth about frying with olive oil, it flies in the face of common sense considering that olive oil has been used for frying for thousands of years, long before there were such things as canola and corn oil.

    As to the question about the Costco oil, label laws in the US do not conform to international standards so it is hard to know if an olive oil labeled as extra virgin is actually high quality. One plus is that large chains like Costco which private label their oil have more to lose if the product is found to be defective than if another brand they sell is involved in a scandal. I have seen the Kirkland olive oil brand used informally in several olive oil tastings here in California and it was found to have good taste for the price.

    The small amount of olive oil made in the US and marked with the COOC seal has been extensively tested and is genuinely high quality.



    11/5/2007 - Desiree: Your reader Gary said he could not find a certain olive oil taste he had found in Portugal. I am also a huge fan of Portuguese olive oil. During my travels there, I was told that the Portuguese let the olives sit for 10 days before pressing, which gives the oil its unique pungency and flavor. Is this true?

    Olive Oil News responds: Each country has their own unique varieties of olive which contribute to regional olive oil flavors. Portugal has the Cobrancosa and Verdeal for example (see varieties) But letting olives sit after harvest will cause the fruit to heat up, spoil and ferment. The resultant oil will have high acidity and taste defects such as "fusty, musty, moldy, rancid". The oil would not qualify as extra virgin under current International Olive Council testing.

    In most of the world in the past 2000 years processing capacity did not keep up with the harvest so olives sat and fermented. The traditional lever or screw olive press with reed mats was difficult to keep clean and encouraged oxidation and off tastes. Clay storage containers of the day were poorly sealed and oil quickly went rancid if it was not already. Oil was not an expensive condiment but a necessary source of calories so consumers were resigned to the taste and came to expect and prefer this traditional taste of the oil. In some parts of the world they still do. Mort Rosenblum in his book Olives, The Life and Lore of a Noble Fruit has a great story about traveling to a tiny town in North Africa where with great reverence he was offered a bottle of very musty rancid oil which the locals treasured.

    In the past 50 years there has been a big improvement in olive oil processing, storage and distribution. If a producer can process the olives quickly in enclosed centrifugal centrifuges, store the oil in modern containers such as stainless steel, and prevent exposure to light and heat during distribution, the oil will be of higher quality and the price much higher. No modern producer would deliberately let their olives sit for 10 days if there was any way to prevent it.

    I am hoping that the flavor your prefer is that of the unique Portuguese varietals. The Portuguese do not have a powerful marketing lobby so sell most of their oil to consolidators in Italy or Spain where it is blended with other oil. If it is the musty olive taste you are after, that is fine, as they say, "it is a matter of taste" and some people will prefer a flavor that others label a defect. Of course there is not a big export market for defective oil so you are not likely to see it in mainstream markets.

    11/5/2007 - Rira: In olive oil,when Oleic acid in triglycerid place in mid position,its benefits on health(Cardiovascular Disease,etc)is more than when Oleic acid place in the two other sides?

    Dr. Deane responds: The fats (triglycerides) in food are made up of a glycerol with three fatty acids attached. There are many different types of fatty acids such as oleic acid, linoleic acid, etc. They are like three flags flying on the glycerol flagpole. You seem to be alluding to the fact that different flags can fly in different order from up to down on the pole. But this should make no difference because in your intestine lipase enzymes and bile acids break down the glycerol and fatty acids, destroying the order. The glycerol and fatty acids pass into the intestinal lining cells separately. These cells then reform the triglyceride stringing the fatty acid "flags" on the glycerol "flagpole" in on order to their liking.

    11/5/2007 - CN: I am seeking a natural remedy for a skin disorder which plagues my body. I have what the doctor biopsied and called eczema. So…eczema is my infliction and it is ugly. The subscribed medication is a gel base with a cortisone additive. I feel like I am always greasy and worry about the impact of so much cortisone.

    Dr Deane responds: Moisturizers can be an important part of treating eczema. Many types of natural oils have been used successfully for eczema, such as coal tar, and vegetable oils like olive oil. It wouldn't hurt to try olive oil. Steroid anti-inflammatory creams work best for most people. Don't confuse the minimal long term effects of steroids used on the skin compared to the major side effects of steroids taken by mouth. Unless you are using the steroid cream over extensive areas of the body, you are absorbing little of it. For more, see
    The American Academy of Dermatologists - Moisturizing for eczema
    The American Academy of Dermatologists - Diet for eczema

    10/22/2007 - Dolores: How long should be the life of a bottle of Extra virgin olive oil? How long should you keep it? I bought a large bottle at Sam's club a couple of years ago, and still have a little left, but afraid it might be too old....Does it turn rancid or lose it's flavor after a certain length of time? I just threw out a smaller bottle that had a date on it...best if used before Feb of 07....Should all bottles of oil have a expiration date on them....I am afraid to buy a large bottle again...please advise.

    Olive Oil News responds: Shelf life is very variable, depending on the olive variety, ripeness when pressed, care in processing, filtering, etc. It also depends on storage after it has left the producer, something they have no control of, so it is hard to "guarantee" a certain lifespan. Look on the label for a date. Remember that most olives are picked in the late fall or winter and are sold the next year, so 2006 oil will be the freshest available until early 2008 when 2007 oil will come on the market.

    Lifespan can be as little as 3 months for an unfiltered late harvest olive bottled in clear glass and sold off a supermarket shelf above hot deli foods which is then stored by the consumer in bright light on a hot stovetop with the cap unscrewed. It can be as much as 3-4 years for an early harvest, high polyphenol containing olive variety which has been filtered then packaged in a well sealed tin or dark bottle then stored in a cool dark place by the grocer and consumer.

    Best to buy small quantities, use up the oil within 6 months.

    Any vegetable oil will go rancid with time. The oil is still edible but will taste bad.

    Click for a more lengthy discussion about olive oil storage



    10/18/2007 - A Reader: I have heard that eating Olive Oil will interfere with absorption of vitamins and minerals

    Dr. Deane: Fat soluble vitamins A,D, E and K are found in fatty foods. Some seed and fish oils are particularly high in vitamins. (See Nutrition for information about vitamins in olive oil.) If olive oil were to "soak up" fat soluble vitamins in the stomach from a pill or other foods, the vitamins would still end up in the body; the oil is absorbed into the gut to the blood stream and from there to all of the cells.

    This misconception may have come from the use of Mineral oil as a laxative. Mineral oil cannot be absorbed by the body so goes completely through the GI tract, keeping the stool soft on the way out. If you were to take a fish oil capsule with your mineral oil, the fat soluble vitamins would be absorbed and trapped by the mineral oil and excreted.

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    Copyright ©  September 26, 2008 The Olive Oil Source. All rights reserved.

    Links to More Olive Oil Articles Links to More Olive Oil Briefs Links to More Olive Oil Questions
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