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California Olive Oil News© |
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| TUESDAY FEBRUARY 9, 2010 | |||
| In this Issue: - GLASS MARKET ISSUES IN 2009 & 2010 - Paso Robles Olive Festival - IN SEARCH OF EXCELLENCE UNDER A TREE - UC DAVIS OLIVE CENTER MARKS FIRST ANNIVERSARY - Seven Easy Steps to Turn a Good Harvest into Great - State of the Crop Part II |
- Olive Oil Questions - Olive Oil News Archives - search oil topics - Online Olive Oil Encyclopedia - Briefs |
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Format: California Olive Oil News is updated as news becomes
available. Please look for new Articles, Briefs, and Olive Oil Questions.
GLASS MARKET ISSUES IN 2009 & 2010
Any producer of olive oil can attest to the rapidly rising costs of packaging in the past few years. The impact of double-digit increases in material and transportation costs has been felt by artisanal suppliers as well as the biggest distributors.
Packaging is particularly important to sales of domestic olive oil because justifying value for higher-priced domestic oils is a challenge, especially in today’s economy – and image often makes the difference between strong sales and surplus inventory. Packaging is responsible for brand identity, product content description and, most importantly, protecting product quality. To date, no other form has been as effective as the glass bottle to transport extra virgin olive oil from the producer’s harvest to the consumer’s home.
In the past few years though, the glass industry witnessed an increase in raw material costs, a decrease in capacity and depressed dollar/euro evaluations. In turn, specialty bottle manufacturers passed those problems on in the form of higher prices and reduced availability.
Some California olive oil producers kept costs at bay by decreasing bottle size while maintaining price point (a strategy employed by many larger package goods manufacturers) or changing bottle specifications in order to secure capacity or reduce costs.
While the last quarter of 2009 may present some positive news in capacity, a complete turnaround in the trend of continued price increases is unlikely. Estimates now point to a flat or slight increase in 2010. Understanding why involves four key areas: currency valuations, capacity constraints, raw material expenses, and energy costs.
Improved Currency Valuations
One approach to avoiding roller-coaster exchange rates is to use domestic glass, but most olive oil producers want high-end specialty bottles to set their brand apart, and that means going overseas. “The exchange rate is one major factor and so is supply and demand. As much as the factories hoped to continue their price increases due to stricter available supplies, now those supplies are sitting in the warehouses without a home,” said Erica Harrop, President of Global Package in Napa, a supplier of imported glass.
“And this is not due to alternative product introduction, it’s just that no one [in the wine business] is bottling. This recession is more difficult than originally expected. What I know for sure is that all countries are as bad off as their neighbors,” added Harrop.
“The high-end olive oil business uses imported bottles. And the origin of almost all specialty glass is in Italy and France. Their industries are extremely well developed in this category.”
Production Capacity sees Strong Gains
Jay Jessup, Food Sales Manager for California Glass, a Demptos’ sister company that specializes in servicing the food trade including olive oil, sees capacity concerns and long lead-times as issues of the past few years, but not for the remainder of 2009 and into 2010.
“In 2008, lead times were at their zenith. In order to ensure supply, buyers had to make decisions 6-7 months out. That’s now shrunk to 1 month,” said Jessup. “Of course, there are always exceptions, dependent on glass style, color and manufacturer, but in general there is excess capacity.
“While pricing has not come down to reflect that yet, if bottle production stays on the same course, we may see prices soften a bit,” added Jessup.
Additionally, Jessup mentioned that improved quality standards in countries like Taiwan and Korea have opened up greater sourcing options. And while China has not yet achieved the same QC consistency, it is not far behind.
But Harrop warns about sourcing the lowest cost product. “Stock is not difficult to find, but lower end products are being more readily made. Since prices are depressed I would be careful about low end products at low end pricing. The quality may reach the least common denominator as well. Beware of new entrants into the glass supply market who know little about glass making and may get hold of poor quality glass to sell at those very low prices,” said Harrop.
Falling Crude Oil Prices Benefit Olive Oil Producers
With the recent drop in crude oil prices, some of those expenses have seen reductions – especially for buyers sourcing imported bottles over domestic ones.
Raw Material Costs Soar
“The cost of raw materials is still very high and expected to be so for the foreseeable future. This year, for the first time ever, sand and soda ash increased dramatically. And while glass producers made major adjustments in the past few years to keep pace with the true costs, it is not over,” said Harrop.
Prices Still Expected to Move Forward
Harrop too expects glass prices to increase, but she sees the favorable exchange rate as a real bonus for imported glass buyers. “This year, the exchange rate has come way down which makes it much more attractive to source imported bottles. The capacity is there and fuel surcharges will not be as steep,” said Harrop.
The Outlook
Average packaging costs for the larger wine market represents roughly 4% of the final retail cost. But, for most small-midsize olive oil producers, that percentage can range upwards of 10-20%. The difference is due in part to specialty bottle premiums and lower volume factors. For the remainder of 2009 and into 2010, while availability can be considered a problem of the past, raw material costs can be expected to continue to rise and have an increasingly important part of the overall manufacturing expense.
Excess capacity may eventually lead to a buyer’s market and improve pricing negotiation, but the smartest approach for any domestic olive oil producer today is to work with your distributor, discuss sourcing options and stay alert for changes in the core factors that make up bottle pricing.
Paso Robles Olive Festival
Event Review
A celebration of all things olive welcomed visitors to Central California’s Paso Robles on Saturday, August 22nd for the Sixth Annual Olive Festival. On a rare, cool summer’s day, Downtown City Park was filled with the hungry, thirsty and just plain curious who tasted and shopped their way through over 125 booths, most representing locally-made food and crafts.
In a day filled with activities, including recipe and cooking competitions, music, dancers, the Kid’s Zone, and an olive oil tasting seminar taught by this writer, the festival provided entertainment for the entire family. And with many of the downtown businesses offering discounts at their stores, the entire city of Paso Robles seemed vibrant with the festival spirit.
Most of the 36 oil and olive booths featured the efforts of local growers from San Luis Obispo County. Both the California Olive Oil Council and The Olive Center of UC Davis were festival sponsors and distributed flyers with information for both producers and consumers. Four nurseries, including Sierra Gold and Novavine, were on hand to answer questions about growing practices and olive varietals. Table olives, flavored oils, vinegar (some produced from local wines), and olive-themed crafts were also available; among my favorites were the hand-carved olive wood plaques and utensils made by Nick Canigiula of Tuscali Olive Oil.
The busiest spot was retailer We Olive’s booth which offered free samples of olive oil ice cream with an optional topping of balsamic vinegar. Though this may not be your usual dessert, it was cool and refreshing, and devoured by young and old alike. We Olive, a festival sponsor, also hosted cookbook author Fran Gage, who signed copies of her recently released book, The New American Olive Oil, for attendees.
In addition to olives and oil, festival goers enjoyed foods from a handful of vendors, including crispy taquitoes sold to raise funds for the local Cinco de Mayo Scholarship Committee. Nearby restaurants and cafés provided plenty of additional dining options, and I can highly recommend both Panolivo and Artisan where I enjoyed breakfast and dinner respectively.
The area surrounding Paso Robles is well-known by wine connoisseurs who were not disappointed with the festival’s viniferous offerings. For a fee of $15, which included a commemorative wine glass, you could select tastings from 16 local purveyors, including the award-winning Eberle and Peachy Canyon Wineries.
Saturday’s festival was preceded by a Friday evening Social Mixer at the Paso Robles Inn attended by many of the Festival’s sponsors and vendors. Featuring local wines and appetizers prepared by the Inn’s chef (I especially enjoyed the endive filled with Hook’s Paradise blue cheese and candied walnuts, drizzled with fig balsamic vinegar), the highlight of the evening was the presentation of awards from the festival’s First Annual Olive Oil Competition as follows:
Spanish-Style Olive Oil
Italian-Style Olive Oil
Mission-Style Olive Oil
Flavored Olive Oil
Upon winning his third honor that evening, it was commented that producer Dewey Lucero was beginning to resemble Michael Phelps with all of those medals hanging around his neck!
It is a testament to the growth in this region’s olive oil industry that each year’s festival is bigger and more successful than the previous year’s. Many thanks are owed to the hard-working volunteers and generous sponsors of the festival, and especially to this year’s Main Sponsor, olive oil producer Olea Farms. To join in the festivities next summer, be sure to mark your calendars with the date of the Seventh Annual Paso Robles Olive Festival which will be held on August 21st, 2010.
IN SEARCH OF EXCELLENCE UNDER A TREE
While the U.S. olive oil industry awaits final publication of the new USDA olive oil standards, industry groups like the California Olive Oil Council have adopted quality profiles such as those measurements originally created by the International Olive Oil Council. There is widespread support for these established standards and an even bigger backing for policing them. But Professor Claudio Peri of the University of Milan and Academy of Georgofili in Italy suggests that there could be another way to view the definition of excellence in extra virgin olive oil.
Peri, who founded the non-profit association TRE-E in 2004, believes that the search for true excellence in olive oil should go well beyond focusing on what isn’t there - the absence of defects and limits of acidity levels in a lab analysis – and focus on what should be. Peri believes that excellence in olive oil should be determined at every step in the entire process from the field to the table.
Peri and TRE-E (Italian for three “E”s and pronounced tray-aye) are hosting a gathering following the Beyond Extra Virgin conference being held June 21-23 at University of California, Davis. The group is hoping to introduce California producers to their program and find new charter associate members who will help formulate TRE-E’s role in California olive oil production.
“The concept behind’s TRE-E’s program is to engage producers that are willing to commit to excellence and real-time traceability in every step of the process,” said Alexandra Devarenne, TRE-E’s coordinator in California. “The benefit is that being awarded TRE-E’s guarantee will go well beyond any year-to-year standard certification and position TRE-E producers at the highest level of their industry,” she added.
“While the program is a work-in-progress, we have already established participation in Italy, Spain and Greece. The goal will be to provide consumers with an assurance that the extra virgin olive oil that meets TRE-E’s requirements will be the best available,” Devarenne said.
From lab analysis standards that exceed current international guidelines to monitoring growing standards, milling, and transport, TRE-E’s participants will be held to accountability in every step of the production and marketing process.
TRE-E has even initiated a restaurant tasting program titled “Olive to live” that will seek to teach consumers about the incredible diversity of olive oil flavors and quality with a tightly-controlled storage and serving system on-site.
If you are interested in learning more about TRE-E, or joining them at the Beyond Extra Virgin conference, you can contact TRE-E’s representative, Alexandra Devarenne at adevarenne@yahoo.com.
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by Caroline J. Beck - 3/7/2009
For California producers of olive oil and table olives, the launch of the UC Davis Olive Center in January 2008 represented a milestone in the industry’s growth.
What makes the UCD Olive Center such a powerful concept is that now, in one place, a collective of the most important issues facing the industry can be tackled in a centralized way. “What UC Davis has done for grapes and the wine industry, the Olive Center is trying to do for olives and olive oil,” said Dan Flynn, Executive Director of the UCD Olive Center.
Brady Whitlow, President of Corto Olive describes it as a very symbiotic relationship. “We provide a real-world reason to make advances in olive oil research and they provide us with a reliable, independent source of information and expertise,” said Whitlow. “We’re looking to the UC Davis Olive Center to be a world-class lab and resource for our emerging industry,” he added.
To further their initiatives, the UCDOC assembled an accomplished group of academia and industry advisors to lead a variety of educational and research activities. And through extensive outreach, they are partnering with organizations like the California Olive Oil Council and the California Ripe Olive Coalition, as well as industry leaders like the Robert Mondavi Institute, the California Olive Ranch and Nurstech. “The whole concept is very cohesive. This is the first time that table olive and olive oil producers have been brought together and backed by the technology and resources that UC Davis has to offer,” said Felix Musco, President of the Musco Family Olive Company. “It’s a great benefit for the California grower.”
Since the launch, UCDOC’s focus has proved to be a cornerstone for a wealth of activities, all designed to support the industry’s growing success. "The UC Davis Olive Center has quickly emerged as the academic authority on table olives and olive oil in North America," said Flynn.
But, according to Flynn, the first year was all about laying the groundwork for future activities. Since its inception, the UCD Olive Center delivered in full measure on its three primary objectives: promoting the value of California-grown olives and olive oil; engaging in research initiatives that provide meaningful and actionable industry information; and doing it all well within budget – a fiscal challenge for any endeavor in 2008, let alone one tied to limited educational funds.
With support from industry contributions, income from sales of UC Davis-branded olive oil, and volunteer involvement, the Center’s activities have resulted in both a surplus of operating funds and an olive oil inventory to sustain the coming year’s budget.
In the area of research, two completed studies are expected to be released by mid-2009: a comparative study on the sensory attributes of imported and California-grown black olives; and a survey of super-high-density olive production.
“We’re anxiously awaiting the results of the table olive study,” said Musco. “The research is solid and the results will be based on very objective measurements between California-packed and foreign-packed product. We believe it will quantify the quality differences between the two,” he added.
According to Flynn, the agenda for 2009 is even more ambitious.
“We are really pleased with our first year’s results, but 2009 will be an even busier year for our faculty and researchers," said Flynn. The coming year is marked by further research on subjects ranging from organic orchard management and olive fly control to olive oil processing and sensory profiles. To support their initiatives in education, UCDOC plans to sponsor a series of courses and discussions designed to provide current information on industry issues.
They are also launching an Internship Program for students and volunteers in hope that their efforts will generate enthusiasm among the next generation of the California olive producers.
Finally, one of the biggest events for 2009 will be a three-day international conference, “Beyond Extra Virgin” to be held June 21-23, sponsored in cooperation with the Culinary Institute of America. “As a sponsor, we see it as a great opportunity to gather experts in the olive oil community and culinary professionals to build on each other’s experience and knowledge,” said Corto Olive’s Whitlow. “It’s all about furthering our collective efforts to promote California as a world-class olive oil-producing region,” he added.
Clearly, Executive Director Flynn and the UC Davis Olive Center have set the bar fairly high for the next few years, but for a one-year-old, they have made an impressive start to providing the industry with a very strong U.S.-based education and research resource.
If you are interested in learning more about the UC Davis Olive Center and their upcoming activities, visit www.olivecenter.ucdavis.edu.
Seven Easy Steps to Turn a Good Harvest into Great
We’ve been reporting throughout the growing season about prospects for the harvest this year. While a new crop is almost upon us, some of the most important work is yet to be done. Remembering a few key steps during harvest time will help ensure a great result.
State of the Crop Part II
Part II: Mid-season Estimates
On the heels of these conditions, earlier reports of a bumper crop are now tempered. Current industry projections point to a healthy year, but not an extraordinary one. California Olive Oil Council Executive Director, Patty Darragh maintained their projection of 750,000 gallons, while acknowledging it is probably not going to be a banner year. “From what I’ve heard, things are still on target for our projections, but there is a concern about Butte County because of the fires,” said Darragh. “Statewide, the number of young trees just coming into maturity and their heavier bearing years should balance things out.”
A conversation with Alan Greene, Vice President Business Development for California Olive Ranch, mirrored Darragh’s assessment. As the largest grower in California dedicated to the production of olive oil, the 700-acre ranch of over 300,000 trees is farmed in a “super high density” pattern. Greene acknowledged that weather events were a factor this year, but not significantly. “The April freeze and hot winds during bloom took their toll, more so for the later-blooming Arbequina than Arbosana or Koroneiki, but I think we will come in better than 80% of potential,” reported Greene. “Our volume pretty much doubles ever year as a factor of new plantings and existing orchards maturing into production. From what we’ve heard, traditional olive varieties got tagged more so than Super High Density. The effects of the weather seem to be variety-specific,” explained Greene.
Adin Hester, President of the California Olive Growers Council, reports that his organization is estimating a production volume of some 65,000 tons for table olives. The same three weather-related issues were cause for a reduction in crop size. “In the spring, a late frost caused some damage to the buds. In late April at the time of full bloom, four days of hot weather with temperatures rising to over 100 degrees undoubtedly caused the heaviest damage,” Hester reported. “Growers who had a strong, healthy spring bloom and were looking forward to a good crop, suddenly went from good to marginal. There is no question that the heat heavily damaged and reduced the potential ’08 crop, as high temperatures cooked the pollen,” he said.
In the areas hardest hit by the June fires, two growers we spoke to really felt the heat. Lewis Johnson, of Butte View Olive Oil Company, reported some loss of trees to fire and damage to fruit set, but concluded things could have been worse. “It’s hard to tell if the heavy smoke has had an effect or not. We had almost a full month of no sunlight. While we only lost about 40 trees in one block, neighboring orchards were hit pretty hard,” said Johnson. Additionally, Johnson had his share of the effects of other weather conditions. “Some blocks were damaged with cold weather and hot North winds really hammered the rest of it, but this is a light-bearing year”, Johnson reported.
In the adjacent Yuba County, Steve Dambeck of Apollo Olive Oil reported little evidence that the fires had any direct impact on the upcoming production. “Bloom was extremely profuse this year. While it’s still a little hard to tell, the set looks to be medium. There was a huge amount of smoke. It’s hard to judge the effect when this kind of unusual event occurs,” said Dambeck.
Charles Crohare of Olivina in Livermore reported that his good fortune this year has been tied to the location of his 70-acre orchard. “Luckily, we were free of both the frost and the fire. We are not at the base of the valley, up at an elevation not affected as much by the temperature swings,” said Crohare. “We are optimistically projecting a 10% reduction from last year, but this is our light bearing year, so it is to be expected,” he said.
Yvonne Hall of Terra Savia in Mendocino county points to early frost as a bigger fear in their operations. Their nursery in Hopland was hard hit by the cold snap. Because they also offer oil milling services, Terra Savia is getting ad hoc reports from their own customers that it may be a lighter year. “This year’s huge blooms can be deceiving. Until you get the stuff in the bins, you can’t really judge. We service growers in the Anderson valley that worry every year about frost before harvest, not usually frost before fruit set,” said Hall.
Further down the coast, Joshua Yaguda of Pasolivo in Paso Robles, reported the most optimistic outlook. “For whatever reason, we seem to be on an alternate cycle from most folks we’ve talked to. This year, we expect a real bumper crop and although we experienced serious winds during late bloom, we already had fruit set that has held on,” said Yaguda.
“Partly because of very heavy pruning last year, the trees have a lot of energy and seem to be excited to be back in business,” Yaguda reported. He also remarked on a new bee keeping program at the farm that may be a factor. “Last year, we invited a local bee keeping company to set up in the orchard. The increased pollination activity may be one of the reasons we’re seeing such a heavy fruit set. It’s hard to quantify because we are coming back from heavy trimming, but we’re optimistic that it played a positive role,” explained Yaguda.
A smaller producer in the same Paso Robles area, Hank Anderson, of Valhalla Olive Orchard, shared Yaguda’s optimistic outlook. He expects their Arbequina variety to bear very heavy this year, but reported that the hotter temperatures in early spring required diligent watering to move from heavy bloom to solid fruit set.
In the Santa Ynez valley, Gus Sousoures of Olive Hill Farm produces olive oil made exclusively with Lucca olives. Sousoures reported that while he agrees with the impact of weather-related factors, his choice to plant the Lucca varietal has as much to do with the consistent volume he experiences as anything. “Although we had similar conditions: early frost, short hot spell in late bloom, Lucca tends to be a more consistent producer. It doesn’t bear heavy and light. And while this year’s fruit set is less than we expected because of the heavy bloom, all in all, it looks good,” said Sousoures.
The mid-year report provides further evidence that making projections in this business is never a sure thing. But Lewis Johnson of Butte View Olive Oil Company probably said it best. “You get what Mother Nature gives you. And go from there, said Johnson. |
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Wanted: Home Curers 1/10/2010 Join the festivities of the Sonoma Olive Festival by sharing your home curing talents and treasures. Contact Don Landis! THE OLIVE OIL SOURCE EXPANDS SITE 8/24/2009 By Caroline J. Beck On August 24, industry website leader The Olive Oil Source will introduce a new on-line store, www.oliveoilsource-store.com, as the first phase of a full website renovation due to be completed by the end of 2009. “Since purchasing The Olive Oil Source a year and a half ago, we realized how important it was to provide better ways for our audience to get at the massive amount of information that had been compiled by the website’s originators. No other site contains as exhaustive a range of industry knowledge and educational reference information on the subject. We wanted to take it to the next level and make it even easier to use,” said Antoinette Addison, VP Business Operations for The Olive Oil Source. “Creating an expanded on-line store -- something completely customer friendly -- was first and foremost our goal, and the technology exists now to do just that,” added Addison. To support burgeoning interest in olive oil production in California, www.oliveoilsource.com was born in the 1990’s. The homegrown site was nurtured into a compendium of information about olive growing and oil production over the years by John and Lisa Deane. It was the first site of its kind to cater to the growing olive oil industry in the United States. Recognizing an outstanding business opportunity, olive oil producers Shawn Addison and his wife and partner, Antoinette, purchased the business in 2008. They hoped to expand the site with a wider breadth of products, offer a more streamlined purchase experience and make the growing library of information easy to navigate. It has been a challenge to keep up with the rapidly expanding industry. “The scale and scope of the project was daunting,” said Antoinette Addison. “We relied on the very best professionals to help redesign the website’s architecture. Project leader Mary Dautricourt, and her husband, Jean-Pierre, who handled the programming, were absolutely fabulous. Michaela Kalff and Laurel Segel of KS Creative supplied the new look and overall design.” While the Addisons have a vision for the full website to be the primary olive oil industry source of information and support, it won’t happen all at once. The first phase of the re-branded store, launching on August 24, focuses on the needs of professional customers in the olive oil business. Later phases will include improvements to the library of industry research with ongoing contributions from industry experts, and retail products geared to the home enthusiast. The new website, www.oliveoilsource-store.com offers support products for every aspect of the production process through to the retail shelf, or “EVERYTHING but the OLIVE”, as the company’s new positioning statement declares. Bulk quantities for new lines of gourmet extra virgin olive oils, widely-popular flavored and wine vinegars, milling and testing equipment, and bottling and labeling devices are all available for purchase on-line. Containers and accessories for small to medium-sized growers will all be found on the site. A new offering, five Tasting Bar Kits, supports retail marketing visibility in a unique and educational way. The site hopes to continue to expand offerings based on customer interest and feedback. “Much of what we have changed about the site and the store has come directly from our customers. More and more people wanted to manage the purchase process purely on-line and avoid the handling fee that direct sales phone support requires. We see it as our responsibility to make it easy to do just that,” said Addison. To acknowledge the support they have received from customers over the years and to celebrate the introduction of the new on-line store, The Olive Oil Source will be offering discounts during the first few weeks of the site’s launch. “This project is huge and has been very challenging, but the development team has made it a pleasure. We can’t wait to unveil it to our customers. We are appreciative of all the support and believe they deserve the best experience we can create,” said Addison. “Our hope is that we have done just that.”
California Olive Ranch News
5/6/2009 The chef blog -- http://chefs.californiaoliveranch.com/ -- features olive oil recipes from chefs, information about tasting extra virgin olive oil, the standards governing extra virgin olive oil, and upcoming events. San Diego Chef Trey Foshee of Georges at the Cove was the first chef whose recipes were posted. Chefs and anyone else interested in extra virgin olive oil can sign up at http://chefs.californiaoliveranch.com/category/welcome/.
The consumer blog -- http://consumers.californiaoliveranch.com/ -- offers tips for using extra virgin olive oil, recipes, and information about buying olive oil and the various grades available on the market. Home cooks, curious consumers, and all those passionate about olive oil can sign up at http://consumers.californiaoliveranch.com/category/welcome/.
The monthly eNewsletter, "In Season," features tips and recipes from chefs and seasonal recipes incorporating California's agricultural harvest and extra virgin olive oil. Those interested in receiving the eNewsletter can sign up at www.californiaoliveranch.com.
OLIVE FRUIT FLY UPDATE
2/24/2009 The guideline provides the latest information from UC IPM on management techniques for controlling the olive fruit fly, including impact, identification, detection and management.
The publication can be found in PDF format at http://www.ipm.ucdavis.edu/PMG/PESTNOTES/pn74112.html
The Senate passed the Senate Bill 634 35-0 on August 5, 2008. We now need to demonstrate broad based support for the bill to the Governor. Dan Flynn has helped draft the letter below that we are asking that you FAX to Senator Wiggins office ASAP and she will deliver directly to Governor Schwarzenegger’s office.
1 – Click on the link below, copy and paste the letter to your business or personal letterhead.
2 – Please add some personal viewpoint.
3 – FAX to Senator Wiggins office at 916-323-6958 – If you use a cover page put SB 634 support letter in the subject line.
It is important to do this As Soon As Possible.
The Governor has 12 days to act on the bill upon receipt. There may be a few more days to allow for proofreading of the language by the various departments.
Thank you in advance for your prompt action.
Please feel free to past this information and request for action on to your EVOO friends and supporters.
Link to Letter
The proposal reflects current industry standards commonly accepted in the
United States and abroad. This proposal will make the United States standards
consistent with the IOC.
The USDA Agricultural Marketing Service published an initial notice in the
November 8, 2004 Federal Register providing a comment period to determine
the level of interest in this revision. Thirty comments were received and
they are available to view at
http://www.ams.usda.gov/processedinspection
Link to Docket
UC Davis Introduces Olive Oil Line
3/31/2008 |
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David Miller (from Senator Wiggins' office) Answers: "The answer to the first question is January 1, 2009.
Dr. Deane: While Olive oil has been used on dry skin for millennia and allergy to olive oil is extremely rare, the face is very sensitive skin. You may want to consult your pediatrician to make sure you are really treating just dry skin and not some other problem. Olive Oil News responds: Your premise has a romantic nostalgia but is faulty. Most of the olive oil made throughout history would nowadays be considered non-virgin. Olive oil was a valuable source of calories and not a fancy condiment. People didn't really care much how it tasted. The olives were often collected off the ground after they had partially fermented. There were no insecticides so olive grubs were the norm. The olives were heaped in piles on the dirt where they continued to decay. They were then ground in a circular trough with a hard to clean stone wheel at ground level in close proximity with a hard-working donkey going in circles. Before it could be pressed the paste was spread on mats made from grass or reeds which could not really be cleaned from day to day or even season to season. Boiling water was often poured on the paste to get more oil out. The resulting unfiltered oil from the lever or screw press was kept in pottery storage jars with loose fitting lids in a hot climate. In the few places where oil is still made "the old fashioned way" it tastes pretty disgusting. Read Olives: The Life and Lore of a Noble Fruitby Mort Rosenblum for some great stories about tasting olive oil in Northern Africa. In Imperia, Italy there is a great museum devoted to olives and olive oil, called Museo dell' Olivo. which show the old but unsanitary ways olive oil was made. Olive Oil News responds: Curing removes bitter components that otherwise make an olive inedible. Curing can be done with water, lye or salt. Olive Oil News responds: I'm glad you did not fall for the urban myth about frying with olive oil, it flies in the face of common sense considering that olive oil has been used for frying for thousands of years, long before there were such things as canola and corn oil. Olive Oil News responds: Each country has their own unique varieties of olive which contribute to regional olive oil flavors. Portugal has the Cobrancosa and Verdeal for example (see varieties) But letting olives sit after harvest will cause the fruit to heat up, spoil and ferment. The resultant oil will have high acidity and taste defects such as "fusty, musty, moldy, rancid". The oil would not qualify as extra virgin under current International Olive Council testing. Dr. Deane responds: The fats (triglycerides) in food are made up of a glycerol with three fatty acids attached. There are many different types of fatty acids such as oleic acid, linoleic acid, etc. They are like three flags flying on the glycerol flagpole. You seem to be alluding to the fact that different flags can fly in different order from up to down on the pole. But this should make no difference because in your intestine lipase enzymes and bile acids break down the glycerol and fatty acids, destroying the order. The glycerol and fatty acids pass into the intestinal lining cells separately. These cells then reform the triglyceride stringing the fatty acid "flags" on the glycerol "flagpole" in on order to their liking. Dr Deane responds: Moisturizers can be an important part of treating eczema. Many types of natural oils have been used successfully for eczema, such as coal tar, and vegetable oils like olive oil. It wouldn't hurt to try olive oil. Steroid anti-inflammatory creams work best for most people. Don't confuse the minimal long term effects of steroids used on the skin compared to the major side effects of steroids taken by mouth. Unless you are using the steroid cream over extensive areas of the body, you are absorbing little of it. For more, see
Olive Oil News responds: Shelf life is very variable, depending on the olive variety, ripeness when pressed, care in processing, filtering, etc. It also depends on storage after it has left the producer, something they have no control of, so it is hard to "guarantee" a certain lifespan. Look on the label for a date. Remember that most olives are picked in the late fall or winter and are sold the next year, so 2006 oil will be the freshest available until early 2008 when 2007 oil will come on the market. Dr. Deane: Fat soluble vitamins A,D, E and K are found in fatty foods. Some seed and fish oils are particularly high in vitamins. (See Nutrition for information about vitamins in olive oil.) If olive oil were to "soak up" fat soluble vitamins in the stomach from a pill or other foods, the vitamins would still end up in the body; the oil is absorbed into the gut to the blood stream and from there to all of the cells. Olive Oil Fairs, Festivals, Competitions and Events
Copyright © September 26, 2008 The Olive Oil Source. All rights reserved. |
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| Links to More Olive Oil Articles | Links to More Olive Oil Briefs | Links to More Olive Oil Questions | |
| - Wiggins Bill Updating Definitions of Olive Oil - 8/5/2008 - Assembly Committee Approves Wiggins Bill - 6/18/2008 - Betty Ann Pustarfi: A Colorful Life. - 6/3/2008 - State of the Crop - 5/20/2008 - The Olive Oil Source Announces New Ownership - 4/7/2008 - Acreage certified for Organic Rises - 3/31/2008 - Students win Award for Olive Waste Treatment - 2/10/2008 - OLIVIER NAPA VALLEY RECALLS PARMESAN OLIVE OIL - 2/4/2008 - UC Davis Launches New Olive Oil Center - 1/15/2008 - Petrini Plus Olive Oil adds Functional Claims - 12/2/2007 More Articles |
- New California Mid-State Fair Olive Oil Contest - 2/25/2008 - Olive Growers Council wants Flavor Standards - 2/25/2008 - UC Davis Professor George York Dies - 2/25/2008 - Olive Psyllid and Olive Leaf Scorch - 2/19/2008 - New flavors for 2008 - 2/4/2008 - Grape Genome Work Encouraging for Olive - 1/27/2008 - The Healing Powers of Olive Oil - 1/27/2008 - Farmers Plant Machine harvestable Trees - 1/27/2008 - Windstorm Tree Losses - 1/27/2008 - New Label Laws in Italy - 1/19/2008 More Briefs |
- Do US producers import Greek olive trees? - 10/18/2007 - Can olive oil help wooden book shelves? - 9/16/2007 - proper use of olive oil on table - 9/13/2007 - Must I refrigerate olive oil - 9/3/2007 - Is olive oil flammable - 8/22/2007 - how many olives does a tree produce - 8/22/2007 - Why cant I find a strong flavor olive oil? - 8/19/2007 - Olive oil for rheumatoid arthritis - 8/12/2007 - Grafting olive trees - 8/12/2007 - Frying with Olive Oil - 7/31/2007 More Questions |
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