California Olive Oil News©
A Publication of The Olive Oil Source 
 
California Olive oil news - www.oliveoilsource.com

Volume 8 Issue 3

March 2005

COOC Annual Member Meeting Events:
Research on Trans-Fats Comments from the Internet:
  Briefs:

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COOC Annual Member Meeting

The 2005 California Olive Oil Council (COOC) membership meeting was held in Monterey this year at the Portola Plaza Hotel.  At the afternoon session COOC Executive Director Patricia Darragh introduced President Bruce Golino who gave an update on the USDA proposal for new standards for olive oil.  The open comment period is over and the agency will basically publish the standard as currently written.  The majority of comments at this point have been positive.  It is possible that pending the writing of enforcement procedures, the standards will be in force in 7-10 months.  Submission for the USDA seal program will be voluntary but there will be a legal reference point for labels claiming certain grades. 

Bruce updated the lawsuit pending against Napa Valley Naturals.  The COOC believes they violate California SB920 for provenance.  Settlement talks are proceeding.

Bruce also complemented COOC members who have helped make the Los Angeles County Fair the premier olive oil tasting event in the world with over 400 entries this year.  Judging will occur in May with display of winners in September.  Judges are some of the best in the world.  After judging the oils there will be a special event to try to dispel the myth of Tuscan oil preeminence.  All oils will compete for best oil without regard type or origin.

The COOC has instituted a consumer membership category.  So far 20 members have signed up.  There are 144 basic members and 132 supporting members. Members have submitted 175 oils for the seal program this year.

Neil Bloomquist updated the marketing efforts of the organization.  The Brochure was the first marketing piece.  A recent government grant has paid for market research and development of a 3 year marketing plan. 

John Glodow representing the COOC's publicity company, went over their efforts to get California Olive Oil into the news.

Jake Lewin of the the California Certified Organic Farmers spoke to the members about the aims of his organization.  Many COOC members have expressed interest in organic certification and the CCOF is one of the certifying organizations here in California under the USDA organic seal program.  The CCOF certifies 75% of the organic acreage in California.  Certification costs about $600 the first year for a small farm.  Subsequent years are cheaper.

The question period generated some interesting comments and debate.  Kathy Heberman of Carmel Valley Olive Company asked about what could be done about the olive fly which is devastating the Carmel Valley. Some growers such as the Muias had over 90% infestation with no usable crop despite aggressive fly abatement efforts.  Growers in other areas reported very different experiences; they had excellent success with the recommended application of Spinosad.

Kathy also asked about any way to lower the costs of certifying oils with the COOC seal.  Patricia Darragh explained that there were some exemptions/discounts for small producers.

Lewis Johnson of Butte View questioned the requirement for expensive adulteration testing for COOC seal certification. His point being that if someone were to adulterate their oil, they would not be so foolish as to submit that sample for testing. Board member  Roberto Zecca had the information on how UV testing could detect seed oils and other defects. This led to a vigorous debate among the members about whether it made  more sense to test submitted samples from every seal applicant or use the funds to pull samples off store shelves for random compliance and fraud testing.

Lewis also brought up the issue of flavored oils.  Many producers want to sell as much California olive oil as possible and the reality is that flavored oils outsell plain extra virgin oil in many venues.  He and other producers  want the COOC to help promote these oils and allow pouring at COOC events such as the Fancy Food Show booth.

Michael Keller asked if you can taste defects if fly damaged olives are used to make an oil.  The COOC panel felt that while a grubby taste is not obvious unless the olives are almost 100% infested, the oil would have a higher acidity and may not get the seal for that reason.

Eleanor Krause brought up the issue of whether the COOC seal could be incorporated into the label or other materials such as a neck tag instead of buying seal stickers.  This led to a debate over seal colors and other design issues which then turned into a debate about whether a used by date should be on the bottle.  (The current seal sticker has a date incorporated into it.) 

The meeting was followed by a well attended cocktail party and silent auction.  Dinner was served with new olive oil donated by members at each table.  Frank Menacho's Olivas de Oro lemon olive oil complemented the fish dish and the Hebermann's Carmel Valley olive oil was perfect on the salad at this writer's table.

After dinner, awards were given to best of show winners at last year's LA county Fair.  This was followed by dancing.

Research on Why Trans-Fats inferior to Monosaturated fats

Researchers at the Dana-Farber Cancer Institute in Boston have found a molecular switch which explains why saturated and Trans-fats trigger a rise in blood cholesterol and triglycerides.  Trans Fats cause a molecule called PGC-1β to set machinery in motion in the liver which creates the precursors to LDL cholesterol. LDL cholesterol is considered the "bad" form of cholesterol which increases risk for cardiovascular disease.  The molecule also turns on transport genes which pump the cholesterol out of the liver and into the circulation.

The new discovery may have relevance for treating individuals with high cholesterol levels. Pharmaceutical companies have expressed interest in the findings. The researchers, Bruce Spiegelman PhD and colleagues,  plan to see what happens if the effects of PGC-1β are blocked.

Monosaturated fats such as olive oil do not trigger this rise in LDL cholesterol.

See Lin et al. Cell 2005;120:261-273

 

   Acidity Testers and Test Kits

Two electronic testers are now available for olive oil.  The top line product will check polyphenols, acidity, soaps and peroxide.  A more economical unit checks for acidity and peroxide. Both maintenance free machines are based on spectrophotometric technology and use micro quantities of sample.  Sensitivity is .05% oleic acid and .5mEO/Kg peroxides. Runs on 12v.

 Please call 805-688-1014  or   email

 

   Il Molineto

Complete Olive Oil Production System

The Olive Oil Source is an authorized sales representative for Il Molinetto which makes a  system perfectly sized for U.S. operations.  System is pre-installed on steel platform and needs only simple electrical connections. 

 Please call 805-688-1014  or   email

 

 

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Copyright ©  April 06, 2008 The Olive Oil Source. All rights reserved.

 

Briefs:

Olive oil included in swag basket

The "official" Oscar gift basket contains swag for the glitterati and stars attending the event. Getting a product into the basket is considered a major coup. This year the basket included an assortment of Manni Oils' extra virgin olive oil valued at $540.

Fruit Fly Activity

It's an unhappy sign of spring for California olive growers: Olive fruit flies have begun to emerge in the Central Valley. The season's first report from pest monitors shows two-dozen flies have been trapped, mainly in the Bakersfield area. One fly showed up in Northern California, in Tehama County. The olive fruit fly has spread throughout the state's olive-growing areas, requiring farmers to make extra crop treatments or be unable to sell their fruit. courtesy Food and Farm News

Selectively Extravagant Consumers

Market research suggest that more than 50 per cent of the population will have one area of their life where they will always buy the best. Food, clothes and shoes are the most likely categories. For other categories shoppers look for the cheapest product, threatening makers of medium priced goods.

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Mail  from the Internet:

Colleen Asks:  My husband, upon hearing of all the benefits of olive oil, insists that a person cannot eat too much olive oil. He drenches things with olive oil. I have read that 2 tablespoons a day should be the max.

Dr Deane responds:  Olive oil is not a drug which mitigates poor eating habits and lack of exercise. Drenching a dinner of hamburgers and fries in olive oil would be frowned upon by most nutritionists and doctors.

In some Mediterranean diets fats constitute up to 30-40 percent of calories. If you ate 2200 calories a day (small woman) and 30% was fat, that would be 660 calories from fat. If all of the fat was added in the form of olive oil (none of the foods contained fat to begin with) then you would be adding about 5 tablespoons of olive oil.

This could vary greatly from meal to meal. Say you ate a breakfast of cereal with milk and nuts; you would be consuming a share of your fat for the day in the form of nuts, dairy and grains. For dinner you ate a fatty cut of beef and avocado and tomato: you have eaten your day's complement of fat without ever adding olive oil.

Another day you might have bread for breakfast that was made with olive oil and for dinner you have salad with olive oil dressing and pasta with olive oil on top. All your fat calories came from olive oil that day; 5 tablespoons may be quite reasonable that day.

Tina Asks:  I do a a lot of wok cooking and would like to make a ginger oil. Can I use fresh ginger??

Olive Oil News responds:  You can put ginger in oil to make ginger oil but you must keep it in the refrigerator and use it up in a few weeks or it will spoil. The alternative is to dehydrate the ginger in a food dehydrator or in the sun, then you could leave the ginger in the oil for long periods, or you could heat process the oil and ginger in sealed bottles just like you would with canned fruit or vegetables. You could also use the fresh ginger but remove it after a few days along with any water at the bottom of the bottle, then the oil would keep. The problem is that foods with water such as fresh ginger will spoil. The oil won't spoil but you could get botulism growing in any watery ingredient in the oil.

As far as which vegetable oil, you could use peanut, corn, olive, soy or any other vegetable oil. Peanut oil has a high smoke point and is cheap, which is why it is used in wok cooking but you could easily use olive oil instead.

Merritt Edmund of Balzana Olive Oil Writes:  In your answer to Patsy you state" olive oil is high in natural antioxidants". Theoretically this is possible, and achieved by a small number of producers, but practically, I would suggest that most olive oil produced each year to be low in antioxidants. Here is my reasoning and would you comment on it's veracity.  Olive polyphenol content = antioxidants = pungency or the "peppery hot" sensation in the mouth when eating olive oil. Some olive types are naturally low in polyphenol content to start with but, generally, unripe or green olives contain high polyphenol levels which fade as the olive ripens to purple then black. Since most olive oil is made from low polyphenol content olives (arbequina,etc.) or ripe olives (higher yield, easier to harvest) it would seem to follow that most olive oil has a low rather than high antioxidant content. Taste the hundreds and hundreds of oil brands in the marketplace and you will find few with pungency or medium to high antioxidant value.

OO News replies:   "High in natural antioxidants" is relative to other common cooking oils which have so few antioxidants that they must be added to extend shelf life.

Roxanne Asks:  I am applying to be an editor of the Open Directory Project have often thought that your sight might be more useful if you added a sub category of olive varieties, and another one for certification.

For Example we are an A.O.C. Olive Farm in France and it is very difficult to get this designation from the Government. Being an A.O.C. farm puts our farm on a much higher level then joe smoe olive.

Olive Oil News Replies:  Thank you for your interesting critique. Although international listings are displayed on the Oliveoilsource.com site, the listings are really coming from www.bulkoil.com. That site is more interested in trading all sorts of edible oils. As you said, anyone can put a listing there, and there is no authentication of the information (although several truly irrelevant entries are discarded every day). Confirming information and sorting by certification on every edible oil producer in the world on the Bulkoil.com site is not feasible.

Conversely, the California listings are not published until we independently confirm all information. Producers who are certified by the California Olive Oil Council are identified, as are their individual products. You can sort by certification (COOC, organic, kosher, etc).  You can sort by variety in the orchard and by variety in the oil.

Kathy asks: I take Coumadin because of a mitral valve replacement. Does the vitamin K content, in proportion to the amount used in most recipes, have any impact on the effectiveness of Coumadin?

Dr Deane answers: Vitamin K has a great effect on coumadin's ability to decrease blood clotting. It is commonly used for coumadin over dosages. There is not enough Vitamin K in olive oil though, to be concerned about. There are some foods which can affect your INR or blood clotting test results. As long as you eat roughly the same amount of these foods every day your doctor or anticoagulation nurse can adjust your coumadin dose accordingly.

Miriam Asks: I'm on a low-sodium diet and I love olives. Can you give me a nutritional profile of olives or at least the amount of sodium in one black or green olive, please?

Dr. Deane responds: Processing methods for different olives vary greatly as do their size.  Your best bet is to look at the sodium information on the label.  In general,  canned black olives are lower in salt than bottled green olives.  An olive which will spoil if un-refrigerated is usually lower in salt than one which requires no refrigeration. (The same goes for pickles.)

Linda Asks: My sister and I have had a discussion about Olive Oil. She insists that because it solidifies in the refrigerator and Wesson Oil does not, that olive oil will clog your arteries.

Can you explain the reason for the coagulation?

Also, I've read that some olive oil companies are adulterating olive oil with other oils and selling it. How can we be sure we are getting extra virgin oil when we buy it?

OO News replies: All good questions.  We wrote an article about oil solidifying in our newsletter . Most of the solids are waxes just like the natural waxes on the skin of an apple. Your body doesn't absorb these waxes so they can't clog up your arteries. Your sister has a simplistic idea of the digestion process. Using her logic you shouldn't eat taffy or peanut butter either, as it would clog up your arteries.

The only way to make sure you are not getting unadulterated oil is to buy California oil with the California Olive Oil Council (COOC) seal on the bottle. The seal guarantees the oil has been tested and tasted according to internationally agreed procedures. The California Olive Oil Council is negotiating new labeling rules with the USDA to make it a crime to mislabel oil (there is currently no US definition for extra virgin and therefore no penalty for mislabeling).

 

Events

-----  2005  -----

March

Sensory Evaluation of Olive Oil Santa Barbara CA Friday and Saturday, March 11 & 12, 8:30 a.m.-5 p.m., Santa Barbara.  Led by UC Davis Extension farm advisor Paul Vossen, who directs the California Olive Oil Council taste panel. Following the International Olive Oil Council official exam procedures, potential tasters for the COOC Panel of Tasters will be selected. 800-752-0881, or email  or visit www.extension.ucdavis.edu/agriculture The enrollment fee of $565 includes two lunches and all tastings.

Natural Products Expo West 2005 March 17-20, 2005 Anaheim Convention Center, Anaheim, CA USA

April

Olivex 2005 The 3rd International Exhibition for Olive & Olive Oil Processing
14 -17 April 2005
Syria at the New Damascus Fairground MORE

Prince Albert Olive, Food and Wine Festival April 30, 2005 South Africa princealberttourism@intekom.co.za MORE

May

EXPOLIVA May 11-14 Jaen Spain's largest olive oil show occurs every other year. http://www.expoliva.com

Oil China 2005  31th May to 2nd June 2005  China International Exhibition of Olive Oil and Edible Oil Beijing www.regalland.com E-mail: regalland@163.com

June

Olive 2005 June 4,5 Munich.  a major public show focusing on the topic of olive oil.  Organized by Der Feinschmecker  - Germany's leading gourmet magazine. For more information: contact Kersten Wetenkamp Kersten.wetenkamp@der-Feinschmecker.de

September

15th IFOAM World Congress  20-23rd September 2005 Adelaide

October

8th Annual Cañada College Arts & Olive Festival Sunday, October 2nd 2005 for information call: Julie Mooney olivefest@smccd.net or go to www.olivefest.org
 

November

Eurolipids International Trade Fair for Fats & Oils and related Technologies, 2-4 November 2005, Frankfurt, Germany:   Companies, producers and suppliers of: Vegetable and Animal Oils and Fats, Processing Machinery – technology and techniques, Fat and Oil Derivatives for the Food industry, Feedstuff industry, Oleo Chemistry

Olive Oil Class at Cakebread Cellars November 5. Help harvest the 2005 crop. Marvin Martin, olive oil expert and consultant will provide the tools to harvest.  Our resident Chefs will then teach you how to brine and cure as well as cook with olive oil.