California Olive Oil News©
A Publication of The Olive Oil Source 
 
California Olive oil news - www.oliveoilsource.com

Volume 6 Issue 6

June  2003

Olive Oils of the World Competition Events:
Consumer Trends Briefs:
Food Pyramid Update Comments from the Internet:
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Olive Oils of the World Competition

The Los Angeles County Fair has turned into the premier olive oil judging event in the U.S.  What started out as a California competition grew to a competition for oils grown in the Americas and now has become truly international.  This May a tasting panel comprised of International Olive Oil Council trained talent swished and slurped their way through a bewildering number of oil classes. 

The "Best in Show - Domestic" award went to Stella Cadente Olive Oil Company for their Mission/Italian Blend. Stella Cadente is a small artisan Anderson Valley company, with less than 500 gallons of production each year. Their olives are hand-picked the old fashioned way and they blend their oil to bring out the unique flavors of five different varietals of olives.

"We were elated to learn that we had won the top award" said Tom Hunter, co-owner of Stella Cadente. "There are so many great olive oils being made in California right now and to receive this accolade is a great honor".  Sue Ellery, co-owner is also a Board member of the California Olive Oil Council.  Stella Cadente also received a Silver Medal for their Meyer Lemon flavored oil. 

"Best in Show - International" category went to Blumenfeld Olive Oil of New Zealand.  Cited as "the Grandfather of the New Zealand olive industry", Dr. Gidon Blumenfeld brought olive plants from Israel to New Zealand's South Island in 1986, starting the industry's recent resurgence. According to company publications the label is now owned and supported by over 25 private olive estates from throughout New Zealand and has become New Zealand's largest olive oil company.

Nick Sciabica & Son's  "Jalapeno's Crushed & Pressed" won "Best of show - flavored olive oil" category.  The Sciabicas crush fresh herbs or fruit with the olives to create a cleaner and more intense flavor than oils infused with dried ingredients.  Nick attributes their win to "great olives". They also won a medal for their garlic flavored oil and pressed olives for several other award winners at their Modesto facility.

Judging results were confusing with classes for just about every possible blend of olive varieties.  Multiple gold medals were awarded in some classes while others had none. 

Several of the judges work in the industry and were pleased to see their oils had won after the unblinding.  Tasting panel member Deborah Rodgers of the Olive Press, sometimes frustrated with the classes imposed on the tasters, was surprised at how well some "common" varietals such as mission did.  The Olive Press won Best of class for their Mission Organic, Sevillano, and lemon organic oils and 6 Gold medals.  Deborah proudly noted that 26 of the award winning oils were pressed at the Olive Press with their sometimes maligned hammer mill grinder and Pieralisi decanter.

Panel taster Roberta Zecca's Zedez label garnered a gold medal for Arbequina Blend - intense.  The Oil was stone ground at his Frantoio in Mill Valley.

Awards were also given for label design.  Da Vero was favored with a gold medal for best label series.  Their Frantoio, Leccino and Pendolino blend also caught a gold medal in the oil judging.

 

Round Pond nabbed the best of class for Frantoio, Leccino, Pendolino - Intense oil and also won a gold in Innovative Design for their tin container.

Gold Medal Winners:

Balzana Olive Oil - Ascolano Blend
B.R. Cohn Olive Oil - Mission blend
Cakebread Cellars - Other Blends
Castle Peak Ranch Estate - Picholine
Colline Solari - Mission Blend
Da Vero  - Ascolano Blend, Fran/Lecc/Pend
Delio Olive Company - Arbequina - Intense,  Arbequina Blend
Frantoio-Zedez - Arbequina Blend - Intense
Graber Olive House - Manzanillo
Hills Vineyard, Inc - Other Mono cultivar
Le Colline Di Santa Cruz - Fran/Lecc/Pend-Intense
McEvoy Ranch - Fran/Lecc/Pend
Nick Sciabica & Sons - Jalapeno
Oliodessa Olive Oil - Mission Blend
Pope Creek Ranch - Mission - Intense
Poplar Hill - Other Mono cultivar
Remezzano Olive Oil - Picholine Blend
Round Pond Olive Oil - Fran/Lecc/Pend-Intense
Roy Estate - Manzanillo blend
Saltonstall Estate - Fran/Lecc/Pend
St. Pierre/P.J. Foods - Sevillano blend
Silverado Vineyards - Mission Blend
Sonoma Grove - Manzanillo Blend - Intense
Stella Cadente Olive Oil Company - Mission Blend
Sylverleaf Olive Oil - Mission - Intense
Talcott Vineyards - Fran/Lecc/Pend-Intense
The Olive Press - California mission, Sevillano, Ascolano, Fran/Lecc/Pend-Intense, Lemon, Orange
Thornton Ranch - Mission Blend
Villa Mille Rose - Fran/Lecc/Pend-Intense
Willow Creek Olive Ranch - Fran/Lecc/Pend

For the complete results go to:
Oil Awards
Label Awards

The Tasting Panel:

Nancy Ash is a sales and marketing consultant to the specialty foods industry and a member of the California Olive Oil Council’s Official Tasting Panel.

Patricia Darragh of the California Olive Oil council

Karen Guth is an olive grower in Paso Robles, Ca., a member Board of Directors of California Olive Oil council and member of Tasting panel.

Nancy Lilly partner in Chez Panisse Restaurant since 1972.

Marvin D. Martin is owner of the Oliodessa Olive Oils & Carneros Olive Oil Company and a C.O.O.C. Taste Panel Member.

Stephanie Prima-Sarantopulo , is a member of the California Olive Oil Council and serves on the Master Taste Panel.

Agusti Romero was born in 1962 in Reus, Spain and is an Agronomical Engineer and researcher of the IRTA's Food Division since 1987. He is a member of the official olive oil taste panel of Catalonia, Spain, where he contributed to its formation and is responsible for its continuous training.

Mark Roper California Olive Oil Council Taste Panel Member

Deborah Rogers co-founder/former owner of V G Buck California Foods 1994, managing partner of The Olive Press in Glen Ellen, California and also a supporting member of the California Olive Oil Council and a Tasting Panel Member.

Fabrizio Vignolini is Chairman of Italian Olive Oil School of Tasters – O.N.A.O.O.

Paul Vossen is a Farm Advisor at the University of California Cooperative Extension since 1981. He coordinates the UC/COOC Olive Oil Sensory Taste Panel as Co-Panel Head to provide unbiased evaluations of oils submitted into the California Olive Oil Council Extra Virgin Certification Program.

Dean Wilkinson Vice President of Int’l Delicacies Inc., a specialty food importer and distributor and is a Member of the California Olive Oil Council Taste panel.

Roberto Zecca created Frantoio Ristorante in Mill Valley, California, the only restaurant in the United States with full olive oil production facility. Roberto is Co-Leader of the University of California/California Olive Oil Council Panel of Tasters.


Top Ten Consumer Trends

The Institute of Food Technologists has compiled the following list of the top ten consumer trends:

1. Do-It-For-Me Foods
Pre-made meals and take-out meals. Pizza and hamburger chains dominate, but Asian and Mexican outlets are gaining.

2. Super Savory and Sophisticated
Baby-boomers are well-traveled and technologically savvy and have increasing amounts of disposable income. This means a larger market for provocative, flavorful and healthier fare.

3. Balance
Gone are the days of all-out avoidance of red meat or obsessing over fat-free. Balance is the key.

4. Form Follows Function-Bits, Bites and Bags
Appetizers are one of the most versatile forms of food in the decade ahead.

5. A New Kind of Home-Spun
Home is still the preferred place to heat, but fewer consumers are trained how to cook and fewer still want to clean up afterwards, leaving the opportunity for family-sized portions perfect for sharing one-dish meals that go from the oven to dinner table to sink or dishwasher.

6. Kid-Influenced
An emerging market will be the youth health category, and more health-directed products should develop. One in four kids is overweight; 27 million teenagers and younger have high cholesterol; 2.2 million have high blood pressure.

7. Light and Lively
There is a growing demand for products and ingredients to be presented with a fresher and more natural image.

8. Crossover Meal Patterns
Meal time is anytime nowadays. Sandwiches top the list of in-home dinner items and soup has cracked the top 10.

9. Do-It-Yourself Health
Fat, energy and weight control will continue to be a major influence on purchases.

10. Clean, Pure, Natural and Safe
All natural, free-range and even kosher foods represent a strong and sustainable market for years to come. A third of grocery shoppers say they purchase organic foods to maintain health, and one in four seek out information on specific health benefits of food while shopping.

Food Pyramid Update

Nutritionist and medical dissatisfaction with the Agriculture Department's 11 year old food pyramid has led to several alternative models.  In letters sent out May 28th, the White House urged the department to revise guidelines to point out that all fats are not created equally.

The goal would be to discourage  consumption of trans fatty acid fats and encourage beneficial fats such as those found in fish and olive oil.  Trans fatty fats are vegetable in origin but have been hydrogenated to make them more stable at room temperature for better spreadability such as in margarines, or for better shelf life such as in cookies and other baked and snack foods.  Studies show trans fats can increase risk of heart disease.

New dietary guidelines could affect labeling laws and development of school lunch program meal planning.  Currently there is no law to force disclosure of trans fats on food labels.  A recent lawsuit by a lawyer in California attempted to ban Oreo cookies from the state because they allegedly posed a serious health threat to children.  Foods high in trans fats such as pop tarts, fish sticks, candy, cookies and microwave popcorn are often marketed directly to children.  The suit was later dropped.

Briefs:

69 COOC Seal Winners

Patty Darragh of the California Olive Oil Council announced that  69 oils have received the COOC seal certification so far this year.  The seal is the only guarantee available in the US that an oil conforms to the International Olive Oil Council definition of extra virgin, as used in most of the countries of the world today.

Water Conservation Money Available

Water-saving irrigation methods may qualify for money from the federal government. The U-S Agriculture Department said it will make more than $11 million dollars available to California farmers and ranchers, to help install equipment or practices that conserve water. The money comes from a program included in the current federal Farm Bill, and will be offered to farmers in 16 other states as well. courtesy food and farm news

California grown label

The first farm goods to carry the "California Grown" label directly on their packaging have appeared in grocery stores. Table grapes grown in the Coachella Valley are being packed in plastic bags with the "California Grown" logo. The gold-and-blue logo looks like an old-style automobile license plate, and is designed to boost sales of California farm products. Other commodities will carry the label in the future. courtesy food and farm news

Williamson Act preserved

Money for the Act, originally cut from the California State budget due to recent deficits,  was restored after intense lobbying.  The law gives farmers and ranchers a tax cut in exchange for a promise to keep the land in agricultural production.

 

 

Comments from the Internet:

Grimmy Asks: I make large batches of pesto and was wondering if I could freeze it and have it return to its original consistency.

OOS responds: Olive oil will harden at refrigerator temperatures - around 10 degrees F and become very firm in the freezer. Olive oil is a complex mixture of oils and waxes. The heavier oils and waxes will form needle-like crystals as the temperature is lowered, then the other oils will start to settle out. Because olive oil is a natural product and different from year to year even from the same bottler, each batch of oil will "freeze" at a different temperature. Freezing pesto is the best way to preserve it. Freezing olive oil will not harm it; it will actually prolong it's nutritional benefits and its flavor

Kem Asks: can you make butter with olive oil or is it already made? I have a friend that can only use olive oil and misses his butter.

OOS responds:  Butter is made from milk so you can't make butter with olive oil. Olive oil can be hardened so it spreads like butter, but it will taste like olive oil, not butter. Mixing olive oil and margarine is an option, see recipe

Jem asks: What qualities characterize olive oil made from olives grown in Bodrum, Turkey?

OOS Responds: Olive variety is the predominant determinant of taste. Varieties grown in the Bodrum area include Ayvalik, Gemlik, and Memecik.  I'm sure that the locals would tell you that their oil is "the best". Every country has their regional favorites and allegiances and there are slight differences in taste between regions because of climate, variety and manner of processing. We were recently in Bodrum and some of the newer internationally developed high yield clone varieties are now being planted which will regrettably eliminate the "local flavor".

Harry asks: Are there certain types of olives that are best for oil?? the olives that are grown in places like Israel are more "juicy," or are the olives like the common ones used for salads here in USA better?

OOS responds: Olive trees have been cultivated for thousands of years and there are many varieties. Some olives are small with large pits so are not great for eating but have been found to be high in oil content. They are traditionally used for oil. Others are large and meaty with very little oil such as the Ascolano, they are used as table olives and are the big black ones found in a can and labeled "ripe black olives".  There are also many varieties used for both, such as the Mission olive here in California.

Of course you can make oil from any variety but it may not be economically feasible if the oil content is very low. And you can preserve any olive variety if you don't mind a small oily olive.  Perhaps these are the "juicy" ones you are referring to in Israel.   If you go to the Varietal page on our site and click on the individual links you can see which use the olive is primarily put to.

Nick Sciabica comments about expeller presses: There are also two other problems with Expeller Presses. High heat needs to be used to expel oil from seeds and as far as Olive oil we tried it and emulsification is a very big problem. The first continuous Olive oil system was an expeller press which was built by Alfa Laval and the only way it would work was with high heat. Two were bought in the United States. I am not sure when they last made Olive Oil, but it was not long ago. Maybe three years. (Ed note: Nick's family runs the oldest continuously operating olive oil company in the U.S.)

Tahira asks: i have a medicine in an olive oil base for treating skin blemishes and am concerned about whether applying it on the face will result in more facial hair growth - a risk i do not wish to undertake.

Dr. Deane replies:   If olive oil could grow hair on the head or face we could really make some money in this business. Unfortunately, it might give hair a thicker feel but doesn't actually cause more hairs to grow.

Paul asks: My wife and I are aware of someone who for breakfast sips from a shot glass about an ounce of California olive oil daily. My wife thinks he crazy but I think he seems to be in good health. She's of the opinion that even though it's "good" fat, it is nevertheless still FAT, which is simply not good.

OOS replies: Most nutritionists would recommend substituting unhealthy fats such as lard, butter and palm oil for good fats such as olive oil. Substitute is the key word. There's nothing wrong with an ounce of olive oil in the morning if the total percentage of oil in the diet by the end of the day is reasonable. 

Up until a decade ago the recommendation would have been to lower total fats as much as possible. Proponents were Pritiken and Dr. Dean Ornish who showed regression of coronary heart disease on ultra low fat diets. Unfortunately, that sort of diet was unpalatable and only a tiny fraction of people were able to stay with it.

In the past decade population studies from the latter half of this century have shown that Mediterranean people who ate a diet where up to 40% of the calories came from fat actually had a very low incidence of cancer and heart disease. They also ate a diet full of fish and vegetables and kept total calories down. The Atkins diet seems to support the hypothesis that fat can satiate and reduce total calories eaten compared to a meal high in carbohydrates.

Unfortunately nutrition studies have been poorly funded by the US government compared to more visible disease processes such as cancer and AIDS. No long term studies have been done on most diets. 
 

Events:

June

International Olive Oil Council (IOOC) 88th Session June 2-6 venue to be announced

Table Olive Qualifier Course. June 2nd -5th Table Olive Savantes is a professional development programme, presented by international experts in Melbourne as part of Olive Busines Week 2003 For details and bookings: www.savantes.com/tableolives

Extra Virgin Olive Oil Savantes June 3rd - 5th Melbourne - A professional development programme presented by International Olive Oil expert Judy Ridgway to keep you up-to-date with the tastes and uses of extra virgin olive oil from around the world. For details and bookings: www.savantes.com/savantes

Olive Business Forum June 6th Melbourne, The forum provides an opportunity for some constructive strategic planning and to develop some strategic moves and alliances for continued growth of enterprises, be they services, production, distribution or consumption. For details: www.olivebusiness.com/forum

Pieralisi Day - The latest equipment for making olive oil explained - June 8th Sacramento, CA. -  Factory representative Claudio Vignoli will come from Italy to speak about: a new model of washing machine, new malaxers, new decanters and new hammer crusher. He will also talk about husk and waste water treatment, new olive oil quality concepts, how to produce a high quality olive oil, and 2 – 2 ½ and 3 phase processing systems (advantages and disadvantages of each system). 

Speakers will also include third generation oil maker Nick Sciabica: maximizing flavor and efficiency from a centrifugal press. U.C. Davis olive specialist Dr. Louise Ferguson: pruning and olive tree cultivation.

McEvoy Olive Ranch Tours June 21 Petaluma, CA - Call 707-778-2307

Olive Oil Cooking Traditions and Conversation with Paolo Villoresi, Editor in Chief, Italian Cooking & Living June 24, 6:30-8:30pm Foods served: Panzanella with Spicy Olive Oil; Insalata di Tonno with Organic Olive Oil; Spaghetti with Garlic, Spicy Olive Oil and Peperoncino; Veal Carpaccio served with Parmigiano and Truffles; Tuscan Lemon Cake with Mild Olive Oil.  contact Italian Cooking and Living

Olives-Planting - Appreciating the Oil Thursday June 26 Napa Valley College Cost is $72 Dennis Black of Nova Vine Grapevine nursery will explain history of olive tree, propagation, orchard planning, flowering, pollination, fruiting, pruning and irrigation.  There will be a tasting session.  call NVC education office at 707-253-3070

July

McEvoy Olive Ranch Tours July 26 Petaluma, CA - Call 707-778-2307

August

McEvoy Olive Ranch Tours August 23 Petaluma, CA - Call 707-778-2307

Kirkpinar Olive Oil Wrestling - August, 2003 in Kirkpinar, Turkey.

September

Carmel Tomatofest September 14, 2003 at quail lodge resort includes 100 premium wines and international olvie oil tasting - sponsored by Sunset Magazine www.tomatofest.com

Los Angeles County Fair Olive Oils of the World Competition, September 12-28, 2003

McEvoy Olive Ranch Tours September 20 Petaluma, CA - Call 707-778-2307

October

Seventh Annual Consorzio Cal-Italia Tasting
Saturday, October 4, 2003
The main attraction will be over 200 Cal-Italian wines to pair with a dazzling array of olive oils, cheeses, salamis, biscotti and sorbetti.

McEvoy Olive Ranch Tours October 4, 18 Petaluma, CA - Call 707-778-2307

November

Eima November 15-18 2003 International exhibition of agricultural and gardening machinery manufacturers - contact

IOOC 89th Session November 17-21 venue to be announced

------  2004  --------

February

North American Farmers Direct Marketing Conference February 2-8, 2004 Sheraton Grand Sacramento Hotel with the California small Farm Conference.  more

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Copyright ©  June 19, 2007 The Olive Oil Source. All rights reserved.