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California
Olive Oil
News© |
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Volume 6 Issue 12 |
December 2003 |
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| High Density Orchard | Events: | |||||
| Religious Orders in the Olive Oil Business | Briefs: | |||||
| COOC Membership Agreement | Comments from the Internet: | |||||
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Religious Orders in the Olive Oil Business Several religious orders in California are following the tradition of tending olive trees set by the early missionaries. There has been a resurrection of old groves by traditional orders and new planting by religious groups new to California. Olive trees and grapes have been tended by monastic orders for thousands of years in the Mediterranean world. On the Acropolis in Athens is the first olive tree said to have been given by Athena to mankind. Athena's priests tended the useful tree as a ritual of their order. With the discovery of the new world, the Jesuit missions continued the farming tradition. The missions were designed to be self-sufficient with grape vines and olive cuttings sent from Spain for food and the rituals of the church. Olive oil was used for anointing at births and deaths and wine was a part of the sacrament of the Catholic church. The Mission Olive Preservation, Restoration and Education Project aims to reestablish olive trees at many of the original California missions established by the Franciscan order. Cuttings and truncheons taken from some of the original mission trees which are now hundreds of years old have been planted where the original orchards once stood. At Soledad mission the olive oil will be used during services and will be sold in the mission gift shops. In Northern California Father Bernie Bush organized the harvest of olive trees at the Jesuit Retreat House and the Carmelite monastery in Santa Clara. Unfortunately the olive fly has stopped Father Bush's traditional Thanksgiving weekend volunteer harvest. The Dominican sisters at Mission San Jose still harvest olives growing on church property to make oil for use during services and as a fund raiser. This year they hope to sell 3,500 bottles of olive oil at their annual Holiday Boutique. Instead of harvesting ornamental or heritage trees, there are religious groups planting new orchards as part of their long term planning. Starcross Monastery in Sonoma county is a small independent community of lay women and men "offering encouragement and affirmation to gentle folk on all spiritual paths." According to Sister Marti, their interest in olives developed after considering several cash crops for monastery farmland that could support their mission. Grapes were felt to require too much expert knowledge and olives went along with the monastic tradition they follow. Their olive trees are young and have not yet produced so they are offering holiday wreaths as a fund raiser this year instead of olive oil.
Saint Gregory of Sinai Monastery is an Eastern Orthodox men’s community established in 1983. In 2000 the monastery was moved to Kelseyville, California where their property has olive orchards. Traditionally the monks have supported their activities through ikon painting; cards and large frescoes. Some of the churches the monks have adorned include the Church of SS Gregory and Anastasia, Bernweiller, Alsace, France and St. Seraphim of Sarov, Santa Rosa. Recently, through the generosity of parishioner Michael Gombos, the monks have a new Pieralisi Fattoria 2 olive oil press to process their olives. They hope to generate income from sale of the oil to Eastern orthodox communities throughout the country.
Contact information: Starcross Monastery for information or a wreath: (707)
886-1919 High Density Orchard at California State University, Fresno
The first high density olive orchard in the San Joaquin Valley – 13,000
olive trees, were planted at California State University, Fresno.
But I also believe that a group of organizations is going to emerge that, in order to maximize profits, will not only will produce olives, but also process them and ultimately reach the final consumer with high quality olive oil. These will be companies with commercial networks and similar products in the market, such as is the case with some wineries or other agro alimentary companies.
Today in the United States there is a tendency towards improving
eating behaviors, and here olive oil can have a very important role.
The popularity and proliferation of supermarkets such as Trader
Joe’s confirm this tendency. Consumption of seed oils is decreasing
and it is being replaced with olive oil. G. Favagrossa: I think that product differentiation, locally produced in California and not coming from Europe, is going to be a decisive factor for this industry to take off. Besides, I believe that a favorable Euro-Dollar exchange rate, combined with the end of European Union subsidies to oil production, will help the local industry to be competitive with respect to imported oils. I also think that when this industry starts to emerge, it will have a domino effect and will grow exponentially. We are probably talking about a period of two or three years, but it is difficult to quantify at this time.
One thing is for sure: olive oil consumption will continue to grow.
Just 10% of what the United States imports would be a huge
production for California. Even the raisin industry is changing its pruning practices, so that continuous harvesting machines can be used. Profit margins are so narrow that, if the farmer can reduce harvesting costs by $200, that will probably be his net profit per acre. With this olive system, initially during the first three years the process is more costly, but once the plantation has been established costs are minimal. Another important factor is the improvement in the quality of the final product, since harvesting the olive quickly and cleanly allows its processing in a short period of time, resulting in an enormous improvement in the quality of olive oil. COOC Membership Agreement
A July
California
Olive Oil News article discussed proposed changes in the
California Olive Oil Council (COOC) membership agreement. In
response to that article the COOC board has issued this statement:
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The current Fee Schedule contains a lower price ($50.00) for small
batches and provision for waiver of fees when circumstances warrant. The taste panel is equipped to handle as many oils as are submitted. We have expanded the pool of tasters and will schedule tasting to test all oils submitted. Larger producers always have the advantage of scale no matter what the product, olive oil is no different. The solution to the problem of mislabeled oil is to give the consumer a place to turn for assurance of quality; that place is certification and the Seal, whose value can only be established if those who use it do not also sell mislabeled oil. Some non-members will continue to sell mislabeled oil. Surely the solution is not to let them join and hide behind the organization while they do it. Quality and truth in labeling most certainly have a price for producers, bottlers and labelers of olive oil. While we are all aware that there are many offenders domestically, as well as internationally, suggesting that our organization wait until someone else imposes those standards is to endorse the status quo where Extra Virgin means nothing. Signed: Albert Katz, Bruce Golino, Tom Sloan, Ridgley Evers - California Olive Oil Council
Comments from the Internet: Jeannie Asks: My
father is on a medical fat-free diet and my mom was wondering if she can
OOS responds: Foods can contain fat, carbohydrate and protein. Olive oil has no appreciable carbohydrate or protein. It is 100% fat, as are all oils whether they are of vegetable or animal origin. It would not be appropriate for a fat-free diet. Brenda Asks: I just sautéed my beef in a flavored olive oil. It smelled fine. After I finished making it, I noticed that the oil expired in august of 2000!!! We didn't eat it, but could we have eaten it without any ill effects? The oil was basil flavored with basil in the bottle. OOS
responds: Ideally, olive oil should be used the year is
is made. Some oils can stay fresh for 2 -3 years depending on how they
were stored and their variety, etc. Old oil becomes rancid. Eating rancid
oil occasionally is not a big health concern; it is more of a flavor
problem. Rancid oil has a distinctive taste which most people find
objectionable. The more rancid it gets, the more distasteful it is.
Before modern transportation and storage innovations in the past 100
years, many people probably consumed rancid oil on a regular basis. Mort
Rosenblum in his book "Olives: The Life and Lore of a Noble Fruit" relates
how he was proudly offered rancid oil in some small Mediterranean
villages where the olives were pressed after sitting around for months
and the oil was kept in open earthen jars. The locals had developed a
taste for rancidity and actually preferred it for that "tang". Wayne Asks: I have recently purchased a container of pure extra virgin olive oil. Under refrigeration the oil appears to be almost solid . My fear is that this oil may have been blended with some cheaper type of oil. I understand that olive should be cloudy when refrigerated. Is there some way to tell whether or not this oil is pure. OOS responds: Pure and Extra Virgin are mutually exclusive terms. Pure olive oil has been refined, Extra virgin has not. see: Definitions By law, neither should have been mixed with any other oil but it is very difficult to detect this type of product fraud and there is no reliable home method. Olive oil is one of the most expensive vegetable oils so there is ample incentive to mix in cheaper hazelnut or seed oils. There are specific lab tests for some of the more common oils which may have been added. Sophisticated lab equipment such as a mass spectrometer is used to uncover other types of tampering. Winnie asks: In restaurants we have been served olive oil to dip our bread in. Can you give me some ideas about what to add to the olive oil at home? OOS Responds: Most restaurants just use a good extra virgin oil by itself. You will also see a "dipper blend" which has similar spices and herbs to an Italian salad dressing. We have a page on flavored oil Morgan asks: I take a daily dose of 15ml of olive oil in my porridge. Is it beneficial this way. Your advice is appreciated. OOS
replies: Do not go out of your way to add fats to your
diet but if you wish to substitute olive oil for another oil or fat such
as butter or margarine then that would be beneficial. OOS
responds: Like all vegetable oils, olive oil will burn but it
is not considered volatile or highly flammable. Hair with our without oil
on it will burn if exposed to an open flame but oiled hairless skin will
not catch on fire from a candle. Events December Blessing of the Olives at Solano Mission in Sonoma Saturday Dec. 6th , 10:00 to 12:00 Also, 10:00 to 5:00, "Open House" at The Olive Press, come watch olive oil being made! moreFounders Dinner, The Feast of the Olive December 6, 2003. Celebrate the kick-off of the Olive Season. $150; tickets are limited and reservations are required. 6:30 pm at Ramekins. 707-996-1090. more Olive Workshop at Hidden Villa Sunday December 7, 2003 Los Altos Hills CA 94022 Harvesting, sorting and curing green and black olives without lye. $85/person call 650-949-8653 for more information Olive Harvest Picnic December 7, 2003. Join us in the harvest of our ancient Picholine olive trees at the beautiful B.R. Cohn Winery Estate in Sonoma county, CA. Enjoy a gourmet wine country picnic paired with our award-winning wines, followed by a special guest speaker. Hosted by Bruce and Sharon Cohn. $125. RSVP by November 1, 2003. 707-938-4064. more Exploring Sonoma: Artisan Olive Oil Tour & Cooking Class December 12, 2003. Join Mary Karlin and Andrea Koweek, Ramekins’ Hospitality Manager and Culinary Manager (respectively), in exploring behind the scenes at the Olive Press in Glen Ellen. Witness extra-virgin olive oil being made and sample oil fresh from the press. We’ll do comparative tastings of multiple varieties of olive oil and cured olives, with Certified Master Taster Deborah Rogers. After a light lunch, we will head back to Ramekins for a hands-on cooking class to create a wonderful meal showcasing the diverse flavor of local olives and olive oils, all enjoyed with local wines. $165 per person. 9:30am to 4:30pm at Ramekins; class limited to 12 participants. For info call 707-933-0450. more The Olive Press - Community Press Sunday Dec. 14th, 10:00 TO 3:00. Call 707-939-8900 for details. ------ 2004 -------- January The Olive Press - Community Press Sunday Jan. 4th, 10:00 TO 3:00. Call 707-939-8900 for details Northwest Food Manufacturing & Packaging Exposition January 18-21, 2004 Oregon Convention Center - Portland, Oregon More Olive Oil Workshop with Peggy Knickerbocker January 24, 2004 Demonstration cooking class, comparative tasting, and lecture devoted to the olive and olive oil. 10 am at Ramekins, Sonoma, CA. $45. 707-933-0450 x 3. more February North American Farmers Direct Marketing Conference February 2-8, 2004 Sheraton Grand Sacramento Hotel with the California small Farm Conference. more “Olive” Carneros Chefs’ Showcase Sonoma County CA. February 7–8, 2004. Four wineries host olive cooking demonstrations by their own caterers. Includes a free cookbook and special discounts. 11 am, 12:30 pm, 2:30 pm, and 4 pm at Homewood, Sonoma Creek, Schug, and Roche wineries— start at any winery and proceed down the olive trail to the next demo. Free. 707-996-6353 more
L’Olivier Celebration February 21,
2004.
A festive night of tasting new crop California extra virgin olive oils,
food and wine pairing with food prepared by local chefs, fine art
exhibits by local artist Constance Paul, and ceramics by the Firehouse
Ceramic Company. 7 to 10 pm at L’Olivier of Sonoma. 707-938-0300.
more March Natural Products Expo West March 4-7 2004 Anaheim convention Center, Anaheim CA MORE VINOLIVE Wine, Cheese, Olive & Olive Oil Fair 11-14 March 2004 - Ýzmir, Turkey. Click for info or email: deniz.atlas@izmirfair.com.tr Sensory Evaluation of Olive Oil UC Davis March 12 & 13 $395 for two lunches and two tastings with class. enroll in section 033FST301 UC Davis, Davis California http://www.extension.ucdavis.edu April SOL/Vinitaly
April 1 - April 5th 2004, Verona
Italy
SOL is the largest and unique specialist
international show dedicated exclusively to quality extra
virgin olive oil. June Tiam 2004 June 4-7 2004 Bari Italy Gardening products, Mechanized picking, Plastic nets and cases, Extraction technologies, Stainless steel containers and vats, Bottling machines, Glass bottles, Labeling machines, Packaging, labeling and bottling, Equipments for testing olives and oils more September Euro Fed Lipid Congress September 5-8, 2004, Edinburgh University Scotland
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