California Olive Oil News©
A Publication of The Olive Oil Source 
 
California Olive oil news - www.oliveoilsource.com

Volume 6 Issue 12

December 2003

High Density Orchard Events
Religious Orders in the Olive Oil Business Briefs
COOC Membership Agreement Comments from the Internet
<---- Previous Issue Next Issue ---->

Religious Orders in the Olive Oil Business

Several religious orders in California are following the tradition of tending olive trees set by the early missionaries. There has been a resurrection of old groves by traditional orders and new planting by religious groups new to California.

Olive trees and grapes have been tended by monastic orders for thousands of years in the Mediterranean world. On the Acropolis in Athens is the first olive tree said to have been given by Athena to mankind. Athena's priests tended the useful tree as a ritual of their order.   With the discovery of the new world, the Jesuit missions continued the farming tradition. The missions were designed to be self-sufficient with grape vines and olive cuttings sent from Spain for food and the rituals of the church. Olive oil was used for anointing at births and deaths and wine was a part of the sacrament of the Catholic church.

The Mission Olive Preservation, Restoration and Education Project aims to reestablish olive trees at many of the original California missions established by the Franciscan order. Cuttings and truncheons taken from some of the original mission trees which are now hundreds of years old have been planted where the original orchards once stood. At Soledad mission the olive oil will be used during services and will be sold in the mission gift shops.

In Northern California Father Bernie Bush organized the harvest of olive trees at the Jesuit Retreat House and the Carmelite monastery in Santa Clara. Unfortunately the olive fly has stopped Father Bush's traditional Thanksgiving weekend volunteer harvest.

The Dominican sisters at Mission San Jose still harvest olives growing on church property to make oil for use during services and as a fund raiser. This year they hope to sell 3,500 bottles of olive oil at their annual Holiday Boutique.

Instead of harvesting ornamental or heritage trees, there are religious groups planting new orchards as part of their long term planning. Starcross Monastery in Sonoma county is a small independent community of lay women and men "offering encouragement and affirmation to gentle folk on all spiritual paths." According to Sister Marti, their interest in olives developed after considering several cash crops for monastery farmland that could support their mission. Grapes were felt to require too much expert knowledge and olives went along with the monastic tradition they follow. Their olive trees are young and have not yet produced so they are offering holiday wreaths as a fund raiser this year instead of olive oil.

Saint Gregory of Sinai Monastery is an Eastern Orthodox men’s community established in 1983. In 2000 the monastery was moved to Kelseyville, California where their property has olive orchards. Traditionally the monks have supported their activities through ikon painting; cards and large frescoes. Some of the churches the monks have adorned include the Church of SS Gregory and Anastasia, Bernweiller, Alsace, France and St. Seraphim of Sarov, Santa Rosa. Recently, through the generosity of parishioner Michael Gombos, the monks have a new Pieralisi Fattoria 2 olive oil press to process their olives. They hope to generate income from sale of the oil to Eastern orthodox communities throughout the country.

Contact information:

Starcross Monastery for information or a wreath: (707) 886-1919
Saint Gregory of Sinai Monastery
707-279-0488

High Density Orchard at California State University, Fresno

The first high density olive orchard in the San Joaquin Valley – 13,000 olive trees, were planted at California State University, Fresno. 
Olint magazine interviewed officer Gino Favagrossa at the university for more details:

Olint: Gino, can you please describe your training and experience, as well as your position at CSU, Fresno?

G. Favagrossa: My family is originally Italian. My whole life I have been involved with agriculture. I have been at Fresno State for almost 20 years. Initially I worked for the viticulture program for 10 years, then for the programs in pitted fruits, citrus, walnut, almond, and pistachio. I graduated from Fresno State in Agricultural Business and then worked on vineyard, cotton, and corn cultivation. Later I received my Masters degree in Business Administration. Nowadays I am the technical officer at the University Farm Laboratory, and I also direct its marketing and sales.

Olint: What are the objectives of the University Farm Laboratory?

G. Favagrossa: As part of the California State University system, our school has the privilege of being located at the center of the San Joaquin Valley, the most fertile area in our nation and probably in the world. For that reason the main objective of Fresno State University Farm Laboratory is to educate the new generation of production managers, farmers, and agricultural workers from a practical point of view, with an emphasis on production. We believe that, in order to educate our students, we must have experimental fields that are economically viable and must generate income to sustain this type of practical education. This is why we have decided to dedicate 22 acres to high density olive cultivation.

Olint: What is your spacing and what varieties are you using?

G. Favagrossa: Spacing is 6 by 12 feet, the standard for vineyards in our area, especially for raisin vineyards. This affords us easy conversion between our vineyards and this type of high density plantation for olive oil production. Our main olive variety is Arbequina clone I-18, but we have some Arbosana clone I-43 and Koroneiki I-38 as well.

Olint: What prospects does the vineyard have in California at this time?

G. Favagrossa: It’s terrible! The current situation is very bad and it looks like that will last a long time. Two years ago, before learning about the high density olive cultivation system, my own family uprooted 25 acres of vineyards in order to plant almonds. In the last year I have witnessed more vineyards disappear than in the last 30 years of my life. Renowned wine production areas like Napa and Sonoma are managing to stay afloat in this market of overproduction. But the San Joaquin Valley, and in general California’s central valley, are suffering the impact of great worldwide overproduction.

Olint: What do you think about high density olive cultivation as a viable alternative for farmers in your area?

G. Favagrossa: I think it has great potential. I consider that, because this is a new product, most producers, especially small ones with limited economic capacity and generally a conservative stance, are waiting to have contracts or other sales guarantees before committing to this type of plantations. They want to focus exclusively on the process of production, the way most other industries work, for example the walnut and almond industries.

But I also believe that a group of organizations is going to emerge that, in order to maximize profits, will not only will produce olives, but also process them and ultimately reach the final consumer with high quality olive oil. These will be companies with commercial networks and similar products in the market, such as is the case with some wineries or other agro alimentary companies.

Today in the United States there is a tendency towards improving eating behaviors, and here olive oil can have a very important role. The popularity and proliferation of supermarkets such as Trader Joe’s confirm this tendency. Consumption of seed oils is decreasing and it is being replaced with olive oil.
You just have to observe the change in the American consumer in the last 20 years with respect to wine, which caused the California wine industry to explode.

G. Favagrossa: I think that product differentiation, locally produced in California and not coming from Europe, is going to be a decisive factor for this industry to take off. Besides, I believe that a favorable Euro-Dollar exchange rate, combined with the end of European Union subsidies to oil production, will help the local industry to be competitive with respect to imported oils.

I also think that when this industry starts to emerge, it will have a domino effect and will grow exponentially. We are probably talking about a period of two or three years, but it is difficult to quantify at this time.

One thing is for sure: olive oil consumption will continue to grow. Just 10% of what the United States imports would be a huge production for California.

Olint: What do you think about the high degree of mechanization in this type of plantations?

G. Favagrossa: I think it is the only way to success! It was the main motivation for our high density plantation. I think mechanization is indispensable for the future of agriculture. Otherwise it could happen as in other sectors of our fruit industry, where labor amounts to 50% or more of total costs. That situation is devastating California’s fruit industry. On the other hand our land has a desert climate; therefore another important factor is the efficient use of water with low-consumption trees, like the olive, and more advanced irrigation methods like dripping.

Even the raisin industry is changing its pruning practices, so that continuous harvesting machines can be used. Profit margins are so narrow that, if the farmer can reduce harvesting costs by $200, that will probably be his net profit per acre.

With this olive system, initially during the first three years the process is more costly, but once the plantation has been established costs are minimal. Another important factor is the improvement in the quality of the final product, since harvesting the olive quickly and cleanly allows its processing in a short period of time, resulting in an enormous improvement in the quality of olive oil.

COOC Membership Agreement

A July California Olive Oil News article discussed proposed changes in the California Olive Oil Council (COOC) membership agreement.  In response to that article the COOC board has issued this statement:

First- No one is either being denied membership or being excluded from the COOC. Rather, the COOC has decided to adopt truth in labeling standards that will enable its members to market their product more effectively. To accomplish this, those who join our organization must agree to submit their oils for certification as well as agree to adhere to a broader code of ethics.

Second- At present the COOC requires only that California oil labeled Extra Virgin be submitted for certification. Lesser grades of oil need not be.

Third- (And here, we believe, there is a great confusion on your part) It is not each bottling which need be certified, but rather each lot of oil. Once a lot is certified it remains so, no matter how large or small the bottles, nor how many labels it is bottled under. Further, different certified batches may be mixed without re-certification. Finally, the requirements apply only to oils produced Fall 2004 and beyond, not to those produced in prior seasons.         continued -->

 

Used Centrifugal Press $16k


Complete system with 40 kg/hour throughput has integrated washer and deleafer, gear type mill and heated malaxation tank.  Includes vertical centrifugal final clarifier and air compressor. $16,000 US. FOB Modesto area, California.   The system has only been used briefly for one season as a demo unit.  This 220 volt single phase mobile unit will fit in the back of a pickup truck. 

For more information call The Olive Oil Source at 805-688-1014 or email us.

Electronic Olive Oil Acidity Tester

 
Two new electronic testers are now available for olive oil.  The top line product will check polyphenols, acidity, soaps and peroxide. 
A more economical unit checks for acidity and peroxide. Both maintenance free machines are based on spectrophotometric technology and use micro quantities of sample.  Sensitivity is .05% oleic acid and .5mEO/Kg peroxides. Runs on 12v.

For more information call The Olive Oil Source at 805-688-1014 or email us.




 

The current Fee Schedule contains a lower price ($50.00) for small batches and provision for waiver of fees when circumstances warrant.

The taste panel is equipped to handle as many oils as are submitted. We have expanded the pool of tasters and will schedule tasting to test all oils submitted.

Larger producers always have the advantage of scale no matter what the product, olive oil is no different.

The solution to the problem of mislabeled oil is to give the consumer a place to turn for assurance of quality; that place is certification and the Seal, whose value can only be established if those who use it do not also sell mislabeled oil. Some non-members will continue to sell mislabeled oil. Surely the solution is not to let them join and hide behind the organization while they do it.

Quality and truth in labeling most certainly have a price for producers, bottlers and labelers of olive oil. While we are all aware that there are many offenders domestically, as well as internationally, suggesting that our organization wait until someone else imposes those standards is to endorse the status quo where Extra Virgin means nothing.

Signed: Albert Katz, Bruce Golino, Tom Sloan, Ridgley Evers  - California Olive Oil Council
 

Briefs:

Olive Fly hits Butte County

Over 3000 acres of olive trees in Butte county have been hard hit by the olive fly. Bell Carter foods, the last table olive processor that buys missions, rejected every load from the county because of worm damage.

Organic could be exempt

Organic farmers and marketers would be exempted from paying into government-authorized crop-promotion programs, under a proposed federal rule. The programs collect assessments to promote crops including almonds, walnuts, raisins, dates, olives, dried plums and tree fruit. Congress authorized an exemption from those programs for organic farmers and marketers. courtesy Food and Farm News

Italians get bigger

The vaunted Mediterranean diet, heavy in olive oil, fruits and vegetables is giving way to American style overeating with big consequences.  The Italian Ministry of Health reported last month that 25% of Italian children are now overweight or obese making them the heaviest in Europe. 36% of children ages 6 through 10 are overweight.

 

 

Comments from the Internet:

Jeannie Asks: My father is on a medical fat-free diet and my mom was wondering if she can
use olive oil as part of his diet?

OOS responds: Foods can contain fat, carbohydrate and protein. Olive oil has no appreciable carbohydrate or protein. It is 100% fat, as are all oils whether they are of vegetable or animal origin. It would not be appropriate for a fat-free diet.

Brenda Asks: I just sautéed my beef in a flavored olive oil. It smelled fine. After I finished making it, I noticed that the oil expired in august of 2000!!! We didn't eat it, but could we have eaten it without any ill effects? The oil was basil flavored with basil in the bottle.

OOS responds:  Ideally, olive oil should be used the year is is made. Some oils can stay fresh for 2 -3 years depending on how they were stored and their variety, etc. Old oil becomes rancid. Eating rancid oil occasionally is not a big health concern; it is more of a flavor problem. Rancid oil has a distinctive taste which most people find objectionable. The more rancid it gets, the more distasteful it is. Before modern transportation and storage innovations in the past 100 years, many people probably consumed rancid oil on a regular basis. Mort Rosenblum in his book "Olives: The Life and Lore of a Noble Fruit" relates how he was proudly offered rancid oil in some small Mediterranean villages where the olives were pressed after sitting around for months and the oil was kept in open earthen jars. The locals had developed a taste for rancidity and actually preferred it for that "tang".

If the basil was properly dried before being put into the oil it shouldn't pose any health hazard.

Wayne Asks: I have recently purchased a container of pure extra virgin olive oil. Under refrigeration the oil appears to be almost solid . My fear is that this oil may have been blended with some cheaper type of oil. I understand that olive should be cloudy when refrigerated. Is there some way to tell whether or not this oil is pure.

OOS responds:  Pure and Extra Virgin are mutually exclusive terms. Pure olive oil has been refined, Extra virgin has not. see: Definitions  By law, neither should have been mixed with any other oil but it is very difficult to detect this type of product fraud and there is no reliable home method.  Olive oil is one of the most expensive vegetable oils so there is ample incentive to mix in cheaper hazelnut or seed oils. There are specific lab tests for some of the more common oils which may have been added. Sophisticated lab equipment such as a mass spectrometer is used to uncover other types of tampering. 

Winnie asks: In restaurants we have been served olive oil to dip our bread in. Can you give me some ideas about what to add to the olive oil at home?

OOS Responds: Most restaurants just use a good extra virgin oil by itself. You will also see a "dipper blend" which has similar spices and herbs to an Italian salad dressing. We have a page on flavored oil

Morgan asks: I take a daily dose of 15ml of olive oil in my porridge. Is it beneficial this way. Your advice is appreciated.

OOS replies:  Do not go out of your way to add fats to your diet but if you wish to substitute olive oil for another oil or fat such as butter or margarine then that would be beneficial.

Joanna asks:  I have been using olive oil as a hair and hand treatment for some time. Olive oil, in my opinion, is the best remedy for anything "dry".
I do, however, have a question about the safety of using olive oil. I lit a candle the other day after having put olive oil on my hands. Nothing happened- I just wondered if I could have caught myself on fire after I did it.

OOS responds: Like all vegetable oils, olive oil will burn but it is not considered volatile or highly flammable. Hair with our without oil on it will burn if exposed to an open flame but oiled hairless skin will not catch on fire from a candle.
 

Events

December

Blessing of the Olives at Solano Mission in Sonoma Saturday Dec. 6th, 10:00 to 12:00 Also, 10:00 to 5:00, "Open House" at The Olive Press, come watch olive oil being made!  more

Founders Dinner, The Feast of the Olive December 6, 2003. Celebrate the kick-off of the Olive Season. $150; tickets are limited and reservations are required. 6:30 pm at Ramekins. 707-996-1090. more

Olive Workshop at Hidden Villa Sunday December 7, 2003 Los Altos Hills CA 94022 Harvesting, sorting and curing green and black olives without lye. $85/person call 650-949-8653 for more information

Olive Harvest Picnic December 7, 2003. Join us in the harvest of our ancient Picholine olive trees at the beautiful B.R. Cohn Winery Estate in Sonoma county, CA. Enjoy a gourmet wine country picnic paired with our award-winning wines, followed by a special guest speaker. Hosted by Bruce and Sharon Cohn. $125. RSVP by November 1, 2003. 707-938-4064. more

Exploring Sonoma: Artisan Olive Oil Tour & Cooking Class December 12, 2003. Join Mary Karlin and Andrea Koweek, Ramekins’ Hospitality Manager and Culinary Manager (respectively), in exploring behind the scenes at the Olive Press in Glen Ellen. Witness extra-virgin olive oil being made and sample oil fresh from the press. We’ll do comparative tastings of multiple varieties of olive oil and cured olives, with Certified Master Taster Deborah Rogers. After a light lunch, we will head back to Ramekins for a hands-on cooking class to create a wonderful meal showcasing the diverse flavor of local olives and olive oils, all enjoyed with local wines. $165 per person. 9:30am to 4:30pm at Ramekins; class limited to 12 participants. For info call 707-933-0450. more

The Olive Press - Community Press Sunday Dec. 14th, 10:00 TO 3:00. Call 707-939-8900 for details.

------  2004  --------

January

The Olive Press - Community Press Sunday Jan. 4th, 10:00 TO 3:00. Call 707-939-8900 for details

Northwest Food Manufacturing & Packaging Exposition January 18-21, 2004 Oregon Convention Center - Portland, Oregon  More

Olive Oil Workshop with Peggy Knickerbocker January 24, 2004 Demonstration cooking class, comparative tasting, and lecture devoted to the olive and olive oil. 10 am at Ramekins, Sonoma, CA. $45. 707-933-0450 x 3. more

February

North American Farmers Direct Marketing Conference February 2-8, 2004 Sheraton Grand Sacramento Hotel with the California small Farm Conference.  more

“Olive” Carneros Chefs’ Showcase Sonoma County CA.  February 7–8, 2004. Four wineries host olive cooking demonstrations by their own caterers. Includes a free cookbook and special discounts. 11 am, 12:30 pm, 2:30 pm, and 4 pm at Homewood, Sonoma Creek, Schug, and Roche wineries— start at any winery and proceed down the olive trail to the next demo. Free. 707-996-6353 more

L’Olivier Celebration February 21, 2004. A festive night of tasting new crop California extra virgin olive oils, food and wine pairing with food prepared by local chefs, fine art exhibits by local artist Constance Paul, and ceramics by the Firehouse Ceramic Company. 7 to 10 pm at L’Olivier of Sonoma. 707-938-0300. more

The Artisan Market on Sonoma Plaza  February 21–22, 2004
. The grand finale of the Sonoma Valley Olive Festival, the Artisan Market features olive-themed food, wine, art, and entertainment. 11 am to 4 pm on Sonoma Plaza. $10. Free for children under 12. 707-996-1090. more

March

Natural Products Expo West March 4-7 2004 Anaheim convention Center, Anaheim CA MORE

VINOLIVE Wine, Cheese, Olive & Olive Oil Fair 11-14 March 2004 - Ýzmir, Turkey.  Click for info  or email: deniz.atlas@izmirfair.com.tr

Sensory Evaluation of Olive Oil UC Davis March 12 & 13 $395 for two lunches and two tastings with class. enroll in section 033FST301 UC Davis, Davis California http://www.extension.ucdavis.edu

April

SOL/Vinitaly April 1 - April 5th 2004, Verona Italy SOL is the largest and unique specialist international show dedicated exclusively to quality extra virgin olive oil.
more

June

Tiam 2004 June 4-7 2004 Bari Italy  Gardening products, Mechanized picking, Plastic nets and cases, Extraction technologies, Stainless steel containers and vats, Bottling machines, Glass bottles, Labeling machines, Packaging, labeling and bottling, Equipments for testing olives and oils more

September

Euro Fed Lipid Congress September 5-8, 2004, Edinburgh University Scotland

 

 

Subscribe:
enter your email  address to receive our monthly newsletter:

email:

 

logosmgr.gif (3732 bytes)

Copyright ©  April 06, 2008 The Olive Oil Source. All rights reserved.