
How Do You Stack Up When Customers Comparison Shop?
– by Caroline J. Beck
In the 20th century, specialty food producers formulated a new product, co-packed it, branded it and found willing high-end retailers – come one, come all. Sexy packaging could sell at a premium price. While supermarket chains were still stocked with mainstay brands, producers didn’t have to worry much about comparison shopping – there wasn’t much to compare. Read more >>

Expand Your Brand in 5 Simple Steps: Create Your Own Oil or Vinegar Shiners
– by Caroline J. Beck
Are you looking to launch a new line of your own branded olive oil or vinegar? Can you spare five minutes to source the product, bottles, and closures instead of dedicating months of research Read more >>

Treat your Winter Cold … with Olive Oil
– by Carol Firenze, The Passionate Olive
For years, “Take 2 aspirins and call me in the morning” was a phrase jokingly attributed to medical advice given by doctors when patients complained of a sore throat, cold, earache or other mild ailments. My father was Read more >>

Affordable Extravagance
(BARGAIN) HUNTING FOR TRUFFLES
When the going market price for truffles is about $100/ounce, maybe shaving it on top of fresh tagliatelle might not fit everyone’s budget. But, Read more >>