
In-Store Demos are Key to Sales Success
– by Nancy Ash, Strictly Olive Oil
We have all encountered product demonstrators while grocery shopping, often seen standing behind a small table in a crowded aisle, attempting to feed you while repeating the brand name as often as possible within the seconds it takes to eat the sample. Whether you find this practice annoying, educational, or a way to have an inexpensive lunch, an in-store demo plays a major role in sales success. Read more >>

Orecchiette with Fava Beans and English Peas
– by Fran Gage, The New American Olive Oil
Even though I planted them last October, my fava bean plants only have flowers and my English peas are still flat pods. Knowing it will be a while before I can harvest my crop, I was excited to see fresh fava beans and peas at the farmer’s market. The small favas are tender and sweet, unlike the larger beans later in the season when they tend to be starchy. Small peas, with minimal time between farm and table, burst with flavor. Both are highlights of this pasta Read more >>

book review:
The New American Olive Oil by Fran Gage
– by Caroline J. Beck
After all the media attention that EVOO has received in the past few years, you would think that another cookbook solely devoted to olive oil would be superfluous. But dig into The New American Olive Oil by author Fran Gage, and you will find there is still much to learn about this versatile Read more >>