Main Menu 2



Olive Oil Marketing and Language Symposium

 
Type of Event Congress, Symposium
Location
University of California
232 ARC One Shields Avenue
Davis, 95616
United States
Email Addressndsturzenberger@ucdavis.edu
WebsiteWebsite
First Year of Event2010
FrequencyOne-time
UCDOC.jpg

Topics to be covered include: Spreading the Word - Communicating to buyers and consumers about olive oil quality and characteristics; The Bottom Line - Scale, efficiencies, and marketing strategies; Boutique to Big Box - Identifying and selling to your target audience Appropriate for wholesale buyers, olive oil producers, retailers, importers/exporters, and food writers

Date(s)January 15, 2010