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New Media for Growers: Making Agricultural Marketing Personal

Type of Event Class, Workshop
United States
Email Address
First Year of Event

Presented by The California Agricultural Leadership Foundation, UC Davis College of Environmental and Agricultural Sciences, UC Davis Animal Science

Explore ways to communicate by established and new networks that enhance
• overall understanding of California agriculture and
• marketing of your agricultural products.

As the wave of new media builds, the agricultural community is changing the way it communicates — taking advantage of tools such as Facebook, Twitter, wikis, podcasts, YouTube and others — to communicate with a variety of audiences.

This exciting workshop that will include speakers from industry who are effectively using social media. They will
• discuss the possibilities and challenges of different types of new media,
• provide examples of successful efforts,
• delve into new terminology and
• introduce a primer on how to begin using social media.

Date(s)November 20, 2010