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The Olive Trail

Michael C North aka The Olive Oil Man, epicure and “Trail Master” is intimately involved with a worldwide network of grower / producers, and has vast independent resources that are qualified and have the knowledge to offer intimate comment on olive groves and olive oils.

Michael North has put over 40 years experience in the "olive" lifestyle, food and drink sector, founding the first UK really fresh Olive Oil Club and health giving olive leaf elixir and private label Olive Oil consultancy advice. New and innovate products like olive oil chocolate and Balsamic truffles just to mention two! He is an olive oil expert, judge and Member of The Fine Food Guild. The Olive Trail is a personal firm that provides exceptionally high quality (PDO) seasonal fresh extra virgin olive oil, olive leaf tea and olive leaf elixir. They have a growing group of discerning Members and customers that are situate throughout the UK and worldwide, including the Bahamas, New York, Spain, Australia and New Zealand.

AddressThe Queens Arms
Wraxall, Somerset, BA4 6RQ
United Kingdom
Phone Number+44 (0) 1749 344925
Fax Number
Website Address
First Year in Business2000

  • Consultant
    We provide consulting services for the olive oil industry

    Raising standards to PDO and beyond from husbandry to product on the shelf.
    Tours and/or Tasting Bar
    We provide tours of our facilities
    From a couple of hours of tasting seasonal fresh olive oils to a full day of tutored tasting.
    We have a tasting bar
    Experience a full tasting, with exquisite balsamic vinegars and food matcing with EVOO, and wine with full provenance. Private one to one and groups up to 50 catered for, local spa-hotel facilities available.

  • MichaelNorthbookcover_120.jpg Name Michael North
    Title Owner
    Telephone 00 44 1749344925
    Epicure and olive oil expert, judge and taster, TV & media personality, founder of the Seasonal Fresh Olive Oil Club. He is an acknowledged finely tuned palate with over 40 years experience in quality lifestyle, food and drink, including living and conducting tours in the olive groves in Greece. Michael founded the UK’s first Seasonal Fresh Olive Oil Club in to help discerning food enthusiasts gain privileged access to "heavenly class" extra virgin Olive Oil right at its peak of perfection, and quality balsamic vinegars, the Club boasts members as far away as New York, Brisbane and the Bahamas. He rose to prominence in 2009 after appearing on BBC TV Dragons’ Den to champion the benefits of seasonal fresh extra virgin Olive Oil and although he didn’t receive funding to grow the Olive Oil Club, his interesting and infectious style captured their interest subsequently appeared in Dragons’ on Tour in September 2009. Michael’s ebullient personality, articulate communication skills and expert knowledge make him an ideal candidate for TV food shows, radio features, media articles and personal appearances. Services Provided: TV and Media Appearances, Presenter & Speaker, Product Quality & Provenance Testing, Tasting Workshops, Expert Consultancy To Growers & Producers, Guided To Tours to Growers Around The Globe.